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[[File:Velvet D'Amour.jpg|thumb|[[Velvet D'Amour]], model for [[John Galliano]], then muse of [[Jean-Paul Gaultier]], at the [[2010 Cannes Film Festival]].]]
A '''plus-size model''' is an individual size 12 and above who is engaged primarily in [[Model (person)|modeling]] [[plus-size clothing]]. Plus-size clothing worn by plus-size models is typically catering for and marketed to either Big & Tall or Tall or Overweight men and women. Plus-size models also engage in work that is not strictly related to selling clothing, e.g., [[stock photography]] and advertising photography for cosmetics, household and pharmaceutical products and sunglasses,
==Plus-size industry ==
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Spiegel catalog launched their For You from Spiegel plus-size collection in 1989 with [[Linda Arroz]] as their official consultant and spokesmodel.<ref>{{cite news |url=http://articles.chicagotribune.com/1990-12-19/entertainment/9004140955_1_waist-clothes-fabrics |work=Chicago Tribune |first=Marcy |last=Mason |title=Make The Most of Your Best Points |date=19 December 1990}}</ref> The three-year For You campaign included opening brick-and-mortar retail locations in upscale shopping centers. Previously, Spiegel had only been a mail-order merchant. As part of the full-scale plus-size outreach, Spiegel produced fashion videos that featured advice from image consultant Arroz, with commentary from some of the plus-size models who appeared in the video and catalog. Arroz became the fashion editor of ''BBW'' magazine after her stint with Spiegel. By the mid-1990s, all For You from Spiegel retail locations had closed.<ref>{{Cite web |url=http://www.fundinguniverse.com/company-histories/spiegel-inc-history/ |title=History of Spiegel, Inc. – FundingUniverse |website=www.fundinguniverse.com}}</ref>
▲In 1995, Lane Bryant began a transformation of the brand which included large-scale fashion showings and celebrity endorsement. [[Queen Latifah]], [[Mia Tyler]], [[Camryn Manheim]], [[Anna Nicole Smith]] and [[Chris Noth]] have appeared in advertising and/or events on behalf of the brand. Lane Bryant held a large-scale lingerie fashion show<ref>{{cite web |url=https://www.youtube.com/watch?v=QYPvdZIxWCo |archive-url=https://ghostarchive.org/varchive/youtube/20211219/QYPvdZIxWCo |archive-date=2021-12-19 |url-status=live |title=Lane Bryant runway show 2000 - Part 1 |last=Neidenburg |date=19 November 2009 |via=YouTube}}{{cbignore}}</ref> to launch the "Cacique Intimates" lingerie collection on 1 February 2000. The 2003 final large-scale catwalk show<ref>{{cite web |url=http://www.dailymotion.com/video/x2u773_mia-tyler-walks-the-runway-for-lane_people |title=Mia Tyler walks the runway for Lane Bryant Spring 2003 - vidéo Dailymotion |date=26 August 2007}}</ref> featured [[Roseanne Barr]] as Matron of Ceremonies in a cabaret setting complete with [[Moulin Rouge]]-style singers and dancers. Lane Bryant was acquired by [[Charming Shoppes]] for $335 million in August 2001. In 2003 a cost-reduction plan<ref>{{cite web |url=http://www.digital50.com/news/items/PR/2005/03/16/NYW041/charming-shoppes-reports-preliminary-unaudited-fourth-quarter-and-full-year-results.html |archive-url=https://web.archive.org/web/20070928091835/http://www.digital50.com/news/items/PR/2005/03/16/NYW041/charming-shoppes-reports-preliminary-unaudited-fourth-quarter-and-full-year-results.html |url-status=dead |archive-date=2007-09-28 |title=Charming Shoppes Reports Preliminary, Unaudited Fourth Quarter and Full Year Results |work=Digital50}}</ref> was announced to improve the company's pre-tax position by $45 million. Shortly afterwards, the annual Lane Bryant fashion show ceased production.
<!-- Deleted image removed: [[File:Mode-Magazine Premiere-Issue-Spring-1997.jpeg|thumb|Mode Magazine Premiere Issue as it appeared at checkout counters and newsstands circa 1997]] -->
With strong cooperation from Wilhelmina 10/20, Curves and Ford 12+ agencies, ''[[MODE (magazine)|MODE]]'' magazine, was launched in the spring of 1997.<ref name="Herman, Valli">{{cite web |url=https://news.google.com/newspapers?id=U3UzAAAAIBAJ&pg=5446,6750896&dq=givenchy+plus-size&hl=en |title=Fashion Mode |date=19 May 1998 |author=Herman, Valli |work=The Spokesman-Review |access-date=28 July 2012}}</ref> No other fashion magazine specifically targeted the plus-size consumer with a ''[[Vogue (magazine)|Vogue]]''-like fashion philosophy.<ref name="Herman, Valli"/> MO''D''E's editorial practice of providing models' names, sometimes attached to quotes on self-esteem to make them more approachable, greatly aided the popularity of the models and gave them a form of celebrity.<ref name=Mogel>{{cite book |last1=Mogel |first1=Leonard |title=The Magazine |url=https://books.google.com/books?id=AbGsXKFRhh0C&q=lewinter+mode&pg=PA106 |access-date=27 December 2012 |edition=4th |year=1998 |publisher=GATF Press |___location=Sewickly, Pennsylvania |isbn=0-88362-223-8 |pages=106–107}}</ref> The magazine also received industry acclaim, being named the best new magazine launch by [[Ad Week]] and [[Advertising Age]] in 1997.<ref name="Herman, Valli"/> MO''D''E ran model search competitions in conjunction with the Wilhelmina modeling agency, drawing entries from thousands of hopefuls from the US and Canada.<ref>{{cite web |url=http://www.plusmodelmag.com/General/plus-model-magazine-article-detail.asp?article-id=910380941 |title=Interview With Cover Model Jordan Tesfay |author=Jones, Maddy |date=1 May 2010 |publisher=Plus Model Magazine |access-date=14 April 2012 |archive-url=https://web.archive.org/web/20130515092730/http://www.plusmodelmag.com/General/plus-model-magazine-article-detail.asp?article-id=910380941 |archive-date=15 May 2013 |url-status=dead}}</ref> Occurring shortly before the time of ''MODE''{{'}}s closure was the failure of several designers' ventures into the plus-size market. [[Versace]] (''GV Versatile Couture''), [[Valentino SpA|Valentino]] (''Carisma''), and others ceased producing the clothing which ''MODE'' relied upon, leaving an unfortunate deficit in the fashion department wardrobes and advertising revenue coffers of MO''D''E magazine and its successors.<ref>{{cite web |url=https://news.google.com/newspapers?id=b_gaAAAAIBAJ&pg=4323,948065&dq=lewit+winter+mode&hl=en |title=Full-figured women get their fashion desserts a la Mode |author=Gottschalk, Mary |date=7 March 1997 |work=The Daily News |access-date=28 July 2012}}</ref> Its circulation was approximately 600,000 at the time of its demise<ref>{{cite web |url=http://www.freedom.com/company/archive_122801.html |title=Freedom Communications, Inc. - Company News |url-status=dead |archive-url=https://web.archive.org/web/20120912081804/http://www.freedom.com/company/archive_122801.html |archive-date=12 September 2012}}</ref> in late 2001.
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