Director of network programming: Difference between revisions

Revision as of 03:33, 3 August 2023

Revision as of 03:33, 3 August 2023

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{{short description|Position in television}}

{{Use dmy dates|date=January 2023}}

In radio or television broadcasting, a '''director of network programming''', '''program director''', '''director of programming''', '''president of TV entertainment''', '''senior vice president for TV programming''' or '''vice president of program scheduling''' is a TVan executive who typically plans the [[broadcast programming]] schedule, deciding what [[radio program]]s or [[TV show]]s will air and when.<ref>Dave Ross, ''[https://entertainment.howstuffworks.com/networks-television-schedule.htm Who puts together a television network schedule?]'', 15 August 2008, HowStuffWorks.com</ref>

A program director's selections are based upon expertise in the media as well as knowledge of the target [[demographic]]. In some countries, the program director in commercial broadcasting is of even greater importance, since he makes a decisive decision about the economic success of the broadcasters. In so-called "private television", the most important program directors were or are often the managing directors of the station, such as [[Les Moonves]] for CBS in the United States or [[Anke Schäferkordt]] for RTL in Germany.