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At the same EMC World trade show, Cisco and EMC introduced a joint venture named Acadia.<ref>{{Cite news |title= Cisco, EMC Form Acadia Joint Venture for Data Centers (Update3) |author= Rochelle Garner |date= November 3, 2009 |work= Bloomberg news |url= https://www.bloomberg.com/apps/news?pid=newsarchive&sid=azxgvBN9ckao&pos=7 |access-date= August 9, 2013 }}</ref><ref>{{Cite news |title= Cisco and EMC Form Venture to Serve Data Centers |work= The New York Times |author= Ashlee Vance |author-link=Ashlee Vance |date= November 3, 2009 |url= https://www.nytimes.com/2009/11/04/technology/business-computing/04cisco.html?_r=0 |access-date= August 13, 2013 }}</ref> The goal of Acadia, originally set up as a separate legal entity, was to build Vblock Infrastructure Packages in a standardized and repeatable fashion for customer [[data center]]s.<ref name="chief">{{Cite news |title= Cisco, EMC, VMware Channel Chiefs Talk Up Vblock Partner Play |author= Joseph F. Kovar |date= November 3, 2009 |work= CRN |url= http://www.crn.com/news/storage/221600134/cisco-emc-vmware-channel-chiefs-talk-up-vblock-partner-play.htm |access-date= August 9, 2013 }}</ref> [[Michael Capellas]], who also was a board member of Cisco, was named chairman of Acadia, and its first chief executive officer (CEO) in May 2010.<ref>{{cite web |url=https://online.wsj.com/article/NA_WSJ_PUB:SB10001424052748703322204575226973507577344.html |title=Capellas to Run Cisco, EMC Ventures |author=Don Clark |date=May 5, 2010 |work=WSJ.com |publisher=Dow Jones & Co. |access-date= August 19, 2010 }}</ref><ref>{{Cite web |title= ACADIA |work= Original web site |url= http://www.acadia.com/index.htm |url-status=dead |archive-url= https://web.archive.org/web/20101019041025/http://www.acadia.com/index.htm |archive-date= October 19, 2010 |access-date= August 9, 2013 }}</ref> Sales initially encountered some confusion among customers (which often had different staffs for storage and networking, for example), and different fiscal quarter sales cycles.<ref>{{Cite web |title= Customers embracing Vblocks, but VCE sales harmony a work in progress |work= By the Bell blog |author= Steve Kaplan |date= October 19, 2010 |url= http://bythebell.com/2010/10/customers-embracing-vblocks-but-vce-sales-harmony-a-work-in-progress.html |access-date= August 13, 2013 }}</ref>
By the end of 2010, Capellas told analysts the venture had 65 customers, with an average system costing about $2.5 million.<ref>{{Cite news |title= Vblock clouds moisten the data center: Capellas talks up VCE sales and pipeline |author= Timothy Prickett Morgan |work= The Register |date= December 21, 2010 |url= https://www.theregister.co.uk/2010/12/21/vce_acadia_ramp/ |access-date= August 11, 2013 }}</ref><ref>{{Cite news |title= Capellas-led coalition making strides by the Vblock |author= John Webster |work= CNET news |date= December 20, 2010 |url= http://news.cnet.com/8301-21546_3-20026158-10253464.html |access-date= August 11, 2013 }}</ref>
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