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Formspring was soon spun off into a separate company and moved to San Francisco, California.<ref>{{cite web|url=http://www.ibj.com/formspringcom-changes-name-to-eliminate-confusion-with-social-site/PARAMS/article/18911 |title=FormSpring.com changes name to eliminate confusion with social site | Indianapolis Business Journal |publisher=IBJ.com |date=2010-03-27 |access-date=2010-11-06}}</ref><ref>{{cite web |url=http://about.formspring.me/press#faq |title=About Formspring |publisher=about.formspring.me |date=2010-10-19 |access-date=2010-11-07 |url-status=dead |archive-url=https://web.archive.org/web/20120622024010/http://about.formspring.me/press#faq |archive-date=2012-06-22 }}</ref> Due to its sudden popularity, a number of websites quickly implemented similar features, such as [[ASKfm]], [[Tumblr]], and [[MyYearbook]]'s "Ask Me" services.<ref>{{cite web|author=Jason Kincaid January 6, 2010 |url=https://techcrunch.com/2010/01/06/tumblr-formspring/ |title=Inspired" By Formspring, Tumblr Launches Nearly Identical "Ask Me |publisher=Techcrunch.com |date=2010-01-06 |access-date=2010-11-06}}</ref> On June 3, 2010, Formspring launched a major redesign, overhauling every aspect of the website.<ref>{{cite web|url=http://blog.formspring.me/2010/06/did-formspring-get-a-facelift/|title=Did Formspring get a facelift?|last=Watkins|first=Cap|date=2010-06-03|publisher=formspring.me blog|access-date=3 June 2010|url-status=dead|archive-url=https://web.archive.org/web/20120327184240/http://blog.formspring.me/2010/06/did-formspring-get-a-facelift/|archive-date=27 March 2012}}</ref>
Formspring received a $2.5 million series seed round of funding from a large group of angel investors, including SV Angel, Lowercase Capital, Kevin Rose, and Dave Morin.<ref>{{cite web | url=http://bits.blogs.nytimes.com/2010/03/18/spring-brings-funding-for-formspringme/?_r=0 | title=Spring Brings Funding for Formspring.me | work=The New York Times | date=18 March 2010 | access-date=12 January 2014 | author=Stone, Brad}}</ref> Formspring named Rogelio (Ro) Choy as COO in April 2011.<ref>{{cite web|publisher=TechCrunch|title=Formspring Names Ro Choy COO; Has Answered Three Billion Questions To Date|last=Lacey|first=Sarah|date=21 April 2011 |url=https://techcrunch.com/2011/04/21/formspring-names-ro-choy-coo-has-answered-1-billion-questions-to-date/|access-date=21 April 2011}}</ref> On June 28, 2011, Formspring announced that its 25 millionth user had signed up.<ref>{{cite web|last=O'Dell|first=Jolie|title=Q&A App Formspring Hits 25 Million Users [INFOGRAPHIC]|date=30 June 2011 |url=http://mashable.com/2011/06/29/formspring-25-million-users/|publisher=Mashable|access-date=18 August 2011}}</ref>
In June 2011, Formspring launched features for celebrities to better communicate with their fans, including verified accounts.<ref>{{cite web|publisher=Mashable|title=Celeb Q&A: Formspring Adds Special Features for the Famous|last=O’Dell|first=Jolie|date=10 June 2011 |url= http://mashable.com/2011/06/10/formspring-celebrities/|access-date=9 January 2012}}</ref> Celebrity Formspring users could be found on the site's "Formspring Favorites" section,<ref>{{cite web|publisher=Formspring.me|title=Formspring Favorites |url=http://www.formspring.me/favorites|access-date=9 January 2012}}</ref> which categorized verified users by music, comedy and various entertainment verticals. In November 2011, Formspring launched a media partnership program,<ref>{{cite web|publisher=Mashable|title=Formspring Partners With MTV, Hearst And Others For Topical Q&A|last=Kessler|first=Sarah|url=http://mashable.com/2011/11/03/formspring-partners-with-mtv-hearst-and-others-for-topical-qa/|access-date=9 January 2012}}</ref> partnering for the first time with media outlets including [[MTV]], [[Hearst Corporation|Hearst]], [[Funny or Die]] and [[The Huffington Post]].
As of early 2012, Formspring had reached over 4 billion responses.<ref name="Empson">{{cite web|publisher=TechCrunch|title=Formspring Hits 4 Billion Answers; Transforms Into Content Curator With "Smile Sort"|last=Empson|first=Rip|url=https://techcrunch.com/2012/01/09/formspring-hits-4-billion-answers-transforms-into-content-curator-with-smile-sort/|access-date=9 January 2012}}</ref> In February 2012, Formspring was named a top ten most innovative social media site by [[Fast Company]].<ref>{{cite web|publisher=Fast Company|title=The World's 50 Most Innovative Companies|url=http://www.fastcompany.com/most-innovative-companies/2012/industry/social-media#formspring|access-date=13 February 2012}}</ref>
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