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== Production ==
=== Development ===
By October 2018, [[Marvel Studios]] was developing a limited series starring [[Elizabeth Olsen]]'s [[Wanda Maximoff (Marvel Cinematic Universe)|Wanda Maximoff]] and [[Paul Bettany]]'s [[Vision (Marvel Cinematic Universe)|Vision]] from the [[Marvel Cinematic Universe]] (MCU) [[List of Marvel Cinematic Universe films|films]].<ref name="Disney+SeriesSep2018" /><ref name="ScarletWitchVision" /> In August 2019, [[Matt Shakman]] was hired to direct the miniseries.<ref name="Shakman" /><ref name="EmmyDec2020CoverStory" /> He and [[head writer]] [[Jac Schaeffer]] executive produced alongside Marvel Studios' [[Kevin Feige]], [[Louis D'Esposito]], and [[Victoria Alonso]].<ref name="Shakman" /><ref name="ExpandingUniverse" /><ref name="EmmyDec2020FullCoverStory" />{{rp|50}} Feige described the series as part [[sitcom]], part "Marvel epic".<ref name="D232019" /> The fourth episode, "We Interrupt This Program", was written by Bobak Esfarjani and [[Megan McDonnell]], and shifts the series' perspective to outside the sitcom reality of the previous episodes.<ref name="Writers" /><ref name="EWRecap" /> Schaeffer originally pitched it as being similar to an episode of ''[[CSI: Crime Scene Investigation]]'', in order to shift the series to a new genre after taking influence from sitcoms for the first three episodes.<ref name="SchaefferNYTimes
=== Writing ===
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== Marketing ==
After the episode began streaming, Marvel released a poster featuring the characters and events depicted in "We Interrupt This Program".<ref name="PosterCBR" /> ''Bleeding Cool''{{'}}s Ray Flook felt the poster design was showing "the walls between realities... falling apart faster than Wanda can fix them".<ref name="PosterBleedingCool" /> Adam Barnhardt at ''[[ComicBook.com]]'' felt the flower pattern wallpaper in the center of the poster between Vision and Agnes looked like "an evil distorted face", and speculated that this could be a tease for [[Mephisto (comics)|Mephisto]] given the design had the character's "classic hair and cowl". Barnhardt also noted how the wallpaper had been used on past posters for the series, yet this arrangement of the flowers had not been seen before.<ref name="PosterComicBook" /> Math Erao of ''[[Comic Book Resources]]'' highlighted the obscured character between Agnes and Jimmy Woo who was likely Agent Franklin, questioning why that character would be so obscured when the other S.W.O.R.D. agents in the background were more defined.<ref name="PosterCBR" /> Also after the episode's release, Marvel announced merchandise inspired by the episode as part of its weekly "Marvel Must Haves" promotion for each episode of the series, including t-shirts, accessories, houseware, and jewelry, focusing on S.W.O.R.D. and Monica Rambeau.<ref name="MarvelMustHavesEp4" /> In March 2021, Marvel partnered with chef [[Justin Warner]] to release a recipe for Lewis's All-Nighter Noodle Cup based on the [[cup noodle|cup of noodles]] Lewis eats in the episode.<ref name="CupOfNoodlesRecipe" />
== Release ==
"We Interrupt This Program" was released on the streaming service [[Disney+]] on January 29, 2021.<ref name="ReleaseDate" /> The episode, along with the rest of ''WandaVision'', will be released on [[Ultra HD Blu-ray]] and [[Blu-ray]] on November 28, 2023.<ref name="PhysicalMedia" />
== Reception ==
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<ref name="Writers">{{Cite web |last=Ellard |first=Andrew |date=January 29, 2021 |title=WandaVision episode four: is Scarlet Witch the villain of her own story? |url=https://www.theguardian.com/tv-and-radio/2021/jan/29/wandavision-episode-four-recap-disney-marvel |url-status=live |archive-url=https://web.archive.org/web/20210129132805/https://www.theguardian.com/tv-and-radio/2021/jan/29/wandavision-episode-four-recap-disney-marvel |archive-date=January 29, 2021 |access-date=January 29, 2021 |website=[[The Guardian]]}}</ref>
<ref name="ReleaseDate">{{Cite web |title=(#104) "We Interrupt This Program" |url=http://www.thefutoncritic.com/listings/20201215disney10/ |url-status=live |archive-url=https://archive.today/20210206163857/http://www.thefutoncritic.com/listings/20201215disney10/ |archive-date=February 6, 2021 |access-date=February 6, 2021 |website=[[The Futon Critic]]}}</ref>▼
<ref name="SchaefferNYTimes">{{Cite web |last=Itzkoff |first=Dave |author-link=Dave Itzkoff |date=March 8, 2021 |title=How the 'WandaVision' Creator Brought Her Vision (and Wanda's) to Life |url=https://www.nytimes.com/2021/03/08/arts/television/wandavision-creator-Jac-Schaeffer.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20210308131043/https://www.nytimes.com/2021/03/08/arts/television/wandavision-creator-Jac-Schaeffer.html |archive-date=March 8, 2021 |access-date=March 8, 2021 |website=[[The New York Times]]}}</ref>
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<ref name="CupOfNoodlesRecipe">{{Cite web |last=Warner |first=Justin |author-link=Justin Warner |date=March 1, 2021 |title='WandaVision': Make Darcy's All-Nighter Noodle Cup |url=https://www.marvel.com/articles/culture-lifestyle/wandavision-darcy-noodle-cup |url-status=live |archive-url=https://web.archive.org/web/20210303224133/https://www.marvel.com/articles/culture-lifestyle/wandavision-darcy-noodle-cup |archive-date=March 3, 2021 |access-date=March 3, 2021 |website=[[Marvel.com]]}}</ref>
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▲<ref name="ReleaseDate">{{Cite web |title=(#104) "We Interrupt This Program" |url=http://www.thefutoncritic.com/listings/20201215disney10/ |url-status=live |archive-url=https://archive.today/20210206163857/http://www.thefutoncritic.com/listings/20201215disney10/ |archive-date=February 6, 2021 |access-date=February 6, 2021 |website=[[The Futon Critic]]}}</ref>
<ref name="PhysicalMedia">{{Cite web |last=Taylor |first=Drew |date=August 21, 2023 |title=Disney+ Series 'The Mandalorian,' 'WandaVision' and 'Loki' Coming to Blu-ray and 4K UHD Later This Year |url=https://www.thewrap.com/wandavision-the-mandalorian-loki-4k-blu-ray-release-date-bonus-features/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20230821143647/https://www.thewrap.com/wandavision-the-mandalorian-loki-4k-blu-ray-release-date-bonus-features/ |archive-date=August 21, 2023 |access-date=August 21, 2023 |website=[[TheWrap]]}}</ref>
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