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===Telephone number===
The telephone number for the show from the second series onward was 01 811 8055.<ref>{{cite web|url=http://www.saturdaymornings.co.uk/page.sm?ref=plradiotimes1977feature&s=Y|title=Calling Up Swap Shop|publisher=Saturday Mornings – A celebration of BBC Saturday Morning television since 1976|access-date=24 August 2012|archive-date=6 November 2013|archive-url=https://web.archive.org/web/20131106095543/http://www.saturdaymornings.co.uk/page.sm?ref=plradiotimes1977feature&s=Y|url-status=dead}}</ref><ref>{{cite web|url=http://www.saturdaymornings.co.uk/page.sm?ref=plgiveusacall&s=Y|title=Give Us A Call On...|publisher=Saturday Mornings|access-date=24 August 2012|archive-date=6 November 2013|archive-url=https://web.archive.org/web/20131106095545/http://www.saturdaymornings.co.uk/page.sm?ref=plgiveusacall&s=Y|url-status=dead}}</ref> The first series had a different number, 01 288 8055, before being changed to the number retained throughout the rest of the show's run, and retained for its successor, ''[[Saturday Superstore]]''.<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/uk/2561459.stm|title=118: Who you gonna call?|work=BBC News|date=10 December 2002|access-date=4 November 2016}}</ref>
The number was well known and remembered by children<ref>{{cite book|title=Wiffle Lever to Full!|first=Bob|last=Fischer|publisher=Hachette UK|page=69|year=2009|isbn=978-1-848-94329-2}}</ref> and was groundbreaking for the BBC, who previously had received viewer feedback mainly by letter.<ref>{{cite web|url=https://www.bbc.co.uk/blogs/bbcinternet/2010/12/interacting_with_listeners_at_bbc_audio_and_music.html|title=Interacting with listeners at BBC Audio & Music|publisher=BBC|first=Jem|last=Stone|access-date=4 November 2016}}</ref>
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