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===Social media===
Webcam models often rely on social media to interact with existing customers and to meet new customers. This has potential disadvantages; however, mainstream social media platforms often have poorly-defined and changing rules that sex workers can inadvertently break. Having a social media account closed for any reason{{spndash}}legitimate or otherwise{{spndash}}can severely affect a performer's ability to earn income.<ref>{{Cite web |url=https://jezebel.com/i-m-hoping-it-won-t-decimate-my-income-tumblrs-porn-ba-1830879496 |title='I'm Hoping It Won't Decimate My Income': Tumblr's Porn Ban Is Yet Another Setback for Sex Workers |last=Clark-Flory |first=Tracy |date=5 December 2018 |work=Jezebel |access-date=2 May 2019 |archive-date=23 July 2020 |archive-url=https://archive.
Some cam models have non-commercial personal web blogs.<ref>{{Cite web |url=https://balkan-webcam-model.com/ |title=10 Tips How To Become A Webcam Model in 2020 |website=Balkan Webcam Model |access-date=2020-04-04 |archive-date=2020-04-06 |archive-url=https://web.archive.org/web/20200406164611/https://balkan-webcam-model.com/ |url-status=live }}</ref> They use it for contact with fans, blogging about the everyday life of a webcam model, and as a help and guide to aspiring models. Due to social stigma, mainstream media offers no real information about webcam modeling, but rather [[Sensationalism|sensationalist]] news (incidents and accidents, celebrities involvements...). As such, these blogs are the only window into the life of models.{{opinion|date=September 2022}}
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