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On 5 June 2023, Pinnock initiated speculations about her debut, [[Twitter|tweeting]] the hashtag "#LeighAnneIsComing" and encouraging fans to join her [[Discord]] server.<ref name="BBDenis">{{cite magazine |last=Denis |first=Kyle |date=6 June 2023 |title=Little Mix's Leigh-Anne Pinnock Announces Debut Solo Single 'DSL' |url=https://www.billboard.com/music/pop/little-mix-leigh-anne-pinnock-solo-single-dsl-announced-1235347190/ |access-date=8 June 2023 |magazine=[[Billboard (magazine)|Billboard]]}}</ref> She wiped her [[Instagram]] profile and posted a 26-second teaser video of the song, then titled "DSL";<ref name="BBDenis"/><ref>{{cite web |last=Machin |first=Jennifer |date=8 June 2023 |title=Little Mix's Leigh-Anne Pinnock announces she's releasing her debut solo single, "DSL" |url=https://hypebae.com/2023/6/little-mix-leigh-anne-pinnock-debut-solo-single-dsl-teaser-music-video-watch-listen |access-date=8 June 2023 |website=[[Hypebae]]}}</ref> the video, described as "futuristic", shows Pinnock dressed in an "sparkling sequinned leotard".<ref name="BBDenis"/><ref>{{cite web |date=7 June 2023 |title=Little Mix Leigh-Anne teases debut single |url=https://guardian.ng/life/little-mix-leigh-anne-teases-debut-single/ |access-date=8 June 2023 |website=[[The Guardian (Nigeria)]]}}</ref><ref>{{cite web |last1=Magliola |first1=Anna Sky |last2=Roszko |first2=Charlotte |date=7 June 2023 |title=Leigh-Anne Pinnock announces debut solo song |url=https://planetradio.co.uk/hits-radio/entertainment/music/leigh-anne-pinnock-dsl/ |access-date=8 June 2023 |website=Planet Radio UK |publisher=[[Bauer Media Group]]}}</ref>
On 8 June, she announced the single and posted the cover art, revealing that she had waited an "incredibly long time" to do so. The song was made available to pre-order and pre-save on streaming platforms.<ref name="OCCSmith">{{cite web |last=Smith |first=Carl |date=8 June 2023 |title=Little Mix's Leigh-Anne Pinnock announces debut solo song Don't Say Love with teaser |url=https://www.officialcharts.com/chart-news/little-mixs-leigh-anne-pinnock-announces-debut-solo-song-dont-say-love-with-teaser__39501/ |access-date=8 June 2023 |publisher=[[Official Charts Company]]}}</ref> In an interview with ''[[British Vogue]]'', Pinnock shared an exclusive 16 second preview of the music video.<ref name="Mukhtar">{{Cite web |last=Mukhtar |first=Amel |date=12 June 2023 |title=Leigh-Anne Pinnock On Motherhood, Finding Her Confidence And Her First Solo Album |url=https://www.vogue.co.uk/article/leigh-anne-pinnock-solo-interview |access-date=12 June 2023 |website=[[British Vogue]] |archive-date=12 June 2023 |archive-url=https://web.archive.org/web/20230612170345/https://www.vogue.co.uk/article/leigh-anne-pinnock-solo-interview |url-status=live }}</ref> Leigh-Anne continued to tease the song and the music video with daily uploads featuring behind the scene footage and visuals teasers of the music video.<ref>{{Cite web |title=Watch: Leigh-Anne Pinnock Unlocks First Look at 'Don't Say Love' Music Video - That Grape Juice |url=https://thatgrapejuice.net/2023/06/watch-leigh-anne-pinnock-unlocks-first-look-dont-say-love-music-video/ |access-date=14 June 2023 |website=thatgrapejuice.net}}</ref> The single and its music video were released on 16 June 2023.<ref name="Brandle"/> The song received its debut performance at [[Capital (radio network)|Capital]] Up Close with [[Lucozade]] Zero.<ref>{{Cite web |title=Leigh-Anne Pinnock To Play Exclusive Gig For Capital Listeners |url=https://www.capitalfm.com/news/music/leigh-anne-pinnock-gig/ |access-date=2023-08-16 |website=Capital |language=en}}</ref> It was later performed at Vevo's London Studios.<ref>{{Cite web |last=Magazine |first=FAULT |date=2023-09-15 |title=Leigh-Anne FAULTLess "Don't Say Love" & "My Love" Live Performances on Vevo |url=https://fault-magazine.com/2023/09/leigh-anne-faultless-dont-say-love-my-love-live-performances-on-vevo/ |access-date=2023-09-23 |website=FAULT Magazine |language=en-US}}</ref>
On 21 July 2023 a remix of "Don't Say Love" by Mas Tiempo featuring rapper [[Skepta]] and grime MC [[Jammer (musician)|Jammer]] was released.<ref>{{Cite web |title=Más Tiempo, AKA Skepta and Jammer, share remix of Leigh-Anne's "Dont Say Love" |url=https://www.thelineofbestfit.com/news/mas-tiempo-aka-skepta-and-jammer-share-remix-of-leigh-annes-dont-say-love |access-date=2023-08-05 |website=The Line of Best Fit |language=en-US}}</ref> An R&B remix of the song was released on 4 August 2023.<ref name="R&Bver">{{cite web |title=Don't Say Love (R&B Version) by Leigh-Anne |url=https://music.apple.com/nz/album/dont-say-love-r-b-version-single/1697221778 |website=Apple Music |access-date=19 August 2023}}</ref>
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