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== History ==
In the 1990s, [[NTT DoCoMo]] released a [[pager]] that was aimed at teenagers. The pager was the first of its kind to include the option to send a [[pictogram]] as part of the text.<ref>{{Cite web |title=WORLDKINGS - Worldkings News - Asia Records Institute (ASRI) – Shigetaka Kurita: World’s first designer created emoji sets |url=https://worldkings.org:443/news/asia-records-institute/worldkings-worldkings-news-asia-records-institute-asri-shigetaka-kurita-worlds-first-designer-created-emoji-sets |access-date=2023-04-28 |website=Worldkings - World Records Union |language=en}}</ref><ref>{{Cite web |title=The Origin Of The Word 'Emoji' |url=https://www.sciencefriday.com/articles/the-origin-of-the-word-emoji/ |access-date=2023-04-28 |website=Science Friday |language=en-US}}</ref> The pager only had a single pictogram on its options, which was a heart-shaped pictogram. This is thought to be Kurita's{{who}} first exposure to the use of digital symbols in text form. The pager received rave reviews in [[Asia]] which led to other companies in the region to consider using pictograms in the list of text characters. [[NTT DoCoMo]] then released another pager aimed at businesspeople, but this time dropped the heart [[pictogram]] from the characters on the pager. Following its release, there was an outcry by users that the pictogram was no longer available, and many customers switched to other providers that had now included a heart pictogram in their markup. This led [[NTT DoCoMo]] to reverse their decision and include the heart pictogram.<ref name=sciencefriday>{{cite web |last=Mayer |first=Johanna |title=The Origin Of The Word ‘Emoji’ |url=https://www.sciencefriday.com/articles/the-origin-of-the-word-emoji/ |work=[[Science Friday]]}}</ref>
As the emoji became more popular, other heart colours were launched by [[Unicode]]. Since then, each heart color has been given its own meaning.<ref>{{cite magazine |last1=Hsieh |first1=Carina |last2=Varina |first2=Rachel |title=The Color of the Heart Emoji You Send Is Seriously Important |url=https://www.cosmopolitan.com/sex-love/a28635219/heart-emoji-meanings/ |magazine=[[Cosmopolitan (magazine)|Cosmopolitan]] |date=5 August 2021 |access-date=16 August 2022}}</ref>
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