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==== 2. Web 2.0 ====
[[Web 2.0]], a term coined by Dale Dougherty, thenO'Reilly vice president ofDale O'Reilly,Dougherty during a 2004 conference with Media Live, marks a shift in internet usage, emphasizingthat emphasizes interactivity.
 
Web 2.0 introduced increased user engagement and communication. It evolved from the static, read-only nature of Web 1.0 and became an integrated network for engagement and communication. It is often referred to as a user-focused, read-write online network.<ref name=":02" />