RegardingIn the context of the [[influence of mass media]], i'''Intimizationntimization''' is "a revelatory process which involves the publicizing of information and imagery from what we might ordinarily understand as [an individual's] personal life – broadly defined. It is a [[publicity]] process (involving the media) that takes place over time and involves flows of personal information and imagery into the [media]".<ref>Stanyer, J. (2012) Intimate Politics: Publicity, Privacy and the Personal Lives of Politicians in Media Saturated Democracies. Cambridge: Polity. p. 14</ref> It has mainly been studied as a society-wide process in the context of politics although it can apply to other contexts.