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The relationship between media and politics is [[Reflexivity (social theory)|reflexive]]. As Feindt & Oels state, "[media] discourse has material and power effects as well as being the effect of material practices and power relations".<ref>{{cite journal|last=Feindt|first=P|author2=Oels, A|title=Does Discourse Matter? Discourse Analysis in Environmental Policy Making|journal=Journal of Environmental Policy and Planning|year=2005|volume=7|issue=3|pages=161–173|doi=10.1080/15239080500339638|bibcode=2005JEPP....7..161F|s2cid=143314592|url=https://nbn-resolving.org/urn:nbn:de:bvb:384-opus4-946257}}</ref> Public support of climate change research ultimately decides whether or not funding for the research is made available to scientists and institutions.
Media coverage in the United States during the Bush Administration often emphasized and exaggerated scientific uncertainty over climate change, reflecting the interests of the political elite.<ref name="Boykoff-Flogging" /> Hall et al. suggest that government and corporate officials enjoy privileged access to the media, allowing their line to become the 'primary definer' of an issue.<ref>{{cite book|last=Hall|first=S|title=Policing the Crisis - Mugging, the State, and Law and Order|year=1978|publisher=Holmes and Meier|___location=New York|page=438|display-authors=etal}}</ref> Media sources and their institutions very often have political leanings which determine their reporting on climate change, mirroring the views of a particular party.<ref>{{cite journal|last=Carvalho|first=A|author2=Burgess, J|title=Cultural Circuits of Climate Change in UK Broadsheet Newspapers|journal=Risk Analysis|date=December 2005|volume=25|issue=6|pages=1457–1469|doi=10.1111/j.1539-6924.2005.00692.x|pmid=16506975|citeseerx=10.1.1.171.178|s2cid=2079283}}</ref> However, media also has the capacity to challenge political norms and expose corrupt behaviour,<ref>{{cite journal|last=Anderson|first=A|title=Media, Politics and Climate Change: Towards a New Research Agenda|journal=Sociology Compass{{Clarify|date=January 2012}}|year=2009|volume=3|issue=2|pages=166–182|doi=10.1111/j.1751-9020.2008.00188.x}}</ref> as demonstrated in 2007 when ''[[The Guardian]]'' revealed that [[American Enterprise Institute]] received $10,000 from petrochemical giant [[Exxon
Ever-strengthening scientific consensus on climate change means that skepticism is becoming less prevalent in the media (although the email scandal in the build up to Copenhagen reinvigorated climate skepticism in the media<ref>{{cite news|last=Monibot|first=George|title=The media laps up fake controversy over climate change|url=https://www.theguardian.com/environment/georgemonbiot/2009/apr/29/george-monbiot-climate-change-scepticism|newspaper=The Guardian|access-date=2011-11-05|___location=London|date=29 April 2009}}</ref>).{{failed verification|date=August 2021|reason=Article is about denialists including an industry of it, but it does not support this paragraph directly.}}
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A specific case of the community's reaction to climate change can be seen in the YouthStrike4Climate movement, specifically [[UK Youth Climate Coalition]] (UKYCC) and the UK Student Climate Network (UKSCN). According to Bart Cammaerts, there has been an overall positive media representation of the climate movement from United Kingdom media outlets. It is significant that 60% of the ''Daily Mail''’s articles written about the climate movement were in a negative tone, while the ''BBC'' had over 70% written in a positive tone. There are a range of media outlets covering climate change, and they all have different opinions on this movement.<ref name=":12">{{Cite journal |last=Cammaerts |first=Bart |date=2023-05-09 |title=The mediated circulation of the United Kingdom's YouthStrike4Climate movement's discourses and actions |url=http://journals.sagepub.com/doi/10.1177/13675494231165645 |journal=European Journal of Cultural Studies |language=en |pages=136754942311656 |doi=10.1177/13675494231165645 |s2cid=258629629 |issn=1367-5494|doi-access=free }}</ref>
While there are diverse perspectives represented in print media, right-wing newspapers reach far more readers. For example, the right-leaning ''[[Daily Mail]]'' and ''[[The Sun (United Kingdom)|The Sun]]'' each circulated more than 1 million copies in 2019, while the left-wing equivalents,
In the United Kingdom, the youth activism movement played a key role in the increased production of media coverage of climate change.global activist celebrity and media outlets began covering her more and more. From September 17th, 2019, to October 3rd, 2019, 21% of all media coverage on specific people was about Greta Thunberg. This young climate activist’s prevalence in the media continued to increase and thus so did the amount of media on the subject.<ref name=":12" /> With more attention to Greta Thunberg and other young women, there has arguably been increased misogyny regarding [[women in climate change]]. According to Bart Cammaerts, “These disparaging discourses of belittlement also serve to deny children the right to have a voice on environmentalism and politics.”<ref name=":12" />
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[[File:False balance in climate science.png|thumb|upright=1.3|Scientific consensus on climate change (left) versus attitudes of Fox News guests in 2013 (right)<ref>{{cite news |title=Fox News defends global warming false balance by denying the 97% consensus |author=Dana Nuccitelli |url=https://www.theguardian.com/environment/climate-consensus-97-per-cent/2013/oct/23/climate-change-climate-change-scepticism |access-date=12 September 2022 |newspaper=The Guardian |date=23 October 2013 |language=en}}</ref>]]
The most watched [[United States cable news|news network]] in the United States, [[Fox News]], most of the time promotes climate misinformation and employs tactics that distract from the urgency of global climate change, according to a 2019 study by [[Public Citizen]]. According to the study, 86% of Fox News segments that discussed the topic were "dismissive of the climate crisis, cast its consequences in doubt or employed fear mongering when discussing climate solutions." These segments presented global climate change as a political construct, rarely, if ever, discussing the threat posed by climate change or the vast body of scientific evidence for its existence. Consistent with such politicized framing, three messages were most commonly advanced in these segments: global climate change is part of a "big government" agenda of the [[Democratic Party (United States)|Democratic Party]] (34% of segments); an effective response to the climate crisis would destroy the economy and hurtle us back to the Stone Age (26% of segments); and, concern about the climate crisis is "alarmists", "hysterical," the shrill voice of a "doomsday climate cult," or the like (12% of segments). Such segments often featured "experts" who are not climate scientists at all or are personally connected to vested interests, such as the [[energy industry]] and its network of [[Lobbying|lobbyists]] and [[think tank]]s, for example, the [[Heartland Institute]], funded by the [[
It has been suggested that the association of climate change with the Arctic in popular media may undermine effective communication of the scientific realities of anthropogenic climate change. The close association of images of Arctic glaciers, ice, and fauna with climate change might harbor cultural connotations that contradict the fragility of the region. For example, in cultural-historical narratives, the Arctic was depicted as an unconquerable, foreboding environment for explorers; in climate change discourse, the same environment is sought to be understood as fragile and easily affected by humanity.<ref>{{cite journal|doi=10.1177/0163443716655985|author=Stenport, Anna Westerstahl |author2=Vachula, Richard S |title=Polar bears and ice: cultural connotations of Arctic environments that contradict the science of climate change|journal=Media, Culture & Society |volume=39 |issue=2 |pages=282–295 |year=2017|s2cid=148499560 }}</ref>
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