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==Subscriptions==
Rather than selling products individually, a subscription offers periodic (daily, weekly, bi-weekly, monthly, semi-annual, yearly/annual, or seasonal) use or access to a product or [[Service (economics)|service]], or, in the case of performance-oriented organizations such as [[List of opera companies|opera companies]], tickets to the entire run of some set number of (e.g., five to fifteen) scheduled performances for an entire season. Thus, a one-time sale of a product can become a recurring sale and build [[brand loyalty]].<ref name=":1" />
Industries that use this model include [[mail order]] [[book sales club]]s and [[music]] sales clubs, private [[web mail]] providers, [[cable television]], [[satellite television]] providers with [[pay television]] channels, providers with digital catalogs with downloadable music or eBooks, [[satellite radio]], [[Telephone company|telephone companies]], [[mobile network operator]]s, internet providers, [[software publisher]]s, [[website]]s (e.g., [[blogging]] websites), business solutions providers, financial firms, [[health club]]s, lawn mowing and snowplowing services, [[pharmaceutical]]s, renting an apartment, property taxes, as well as the traditional newspapers, magazines, and [[academic journal]]s.
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