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There are various random utility models, which differ in the assumptions on the probability distributions of the agent's utility, A popular random utility model was developed by Luce<ref>{{cite book |last1=Luce |first1=R. Duncan |title=Individual Choice Behavior: A Theoretical Analysis |date=2012 |publisher=Courier Corporation |isbn=978-0-486-15339-1 }}{{pn|date=November 2023}}</ref> and Plackett.<ref>{{cite journal |last1=Plackett |first1=R. L. |title=The Analysis of Permutations |journal=Applied Statistics |date=1975 |volume=24 |issue=2 |pages=193–202 |doi=10.2307/2346567 |jstor=2346567 }}</ref> They assume that the random utility terms are generated according to [[Gumbel distribution]]s with fixed shape parameter. In the Plackett-Luce model, the likelihood function has a simple analytical solution, so [[maximum likelihood estimation]] can be done in polynomial time.
The Plackett-Luce model was applied in [[econometrics]],<ref>{{cite book |last1=McFadden |first1=Daniel |chapter=Conditional Logit Analysis of Qualitative Choice Behavior |pages=105–142 |editor1-last=Zarembka |editor1-first=Paul |title=Frontiers in Econometrics |date=1974 |publisher=Academic Press |isbn=978-0-12-776150-3 }}</ref> for example, to analyze automobile prices in [[market equilibrium]].<ref>{{cite journal |last1=Berry |first1=Steven |last2=Levinsohn |first2=James |last3=Pakes |first3=Ariel |title=Automobile Prices in Market Equilibrium |journal=Econometrica |date=1995 |volume=63 |issue=4 |pages=841–890 |doi=10.2307/2171802 |jstor=2171802 }}</ref> It was also applied in [[Machine learning in earth sciences|machine learning]] and [[information retrieval]].<ref>{{cite journal |last1=Liu |first1=Tie-Yan |title=Learning to Rank for Information Retrieval |journal=Foundations and Trends
Azari, [[David C. Parkes|Parkes]] and Xia<ref name=":4">{{Cite journal |last1=Azari |first1=Hossein |last2=Parks |first2=David |last3=Xia |first3=Lirong |date=2012 |title=Random Utility Theory for Social Choice |url=https://proceedings.neurips.cc/paper/2012/hash/a512294422de868f8474d22344636f16-Abstract.html |journal=Advances in Neural Information Processing Systems |publisher=Curran Associates, Inc. |volume=25|arxiv=1211.2476 }}</ref> extend the Plackett-Luce model: they consider random utility models in which the random utilities can be drawn from any distribution in the [[Exponential family]]. They prove conditions under which the log-likelihood function is concave, and the set of global maxima solutions is bounded for a family of random utility models where the shape of each distribution is fixed and the only latent variables are the means.
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