In the 1970s, there were not many architectural and engineering firms that recognized the computer’s potential as a tool for financial evaluation. [[Reynolds, Smith & Hills]], a firm in [[Jacksonville]], [[Florida]], produced managing [[software]] designed to organize an array of financials that could help identify a successful development investment strategy.<ref>{{cite journal|title=Economic Probes, Key to Developer’sDeveloper's Success, enhanced by Computers from Building Design and Construction|journal=The Magazine of Commercial and Industrial Building|date=June 1972|publisher=A Cahner’s Publication}}</ref> This application was limited to financial analysis and marked the first phase of computer application in [[architecture]]. In 1971, Willis and Associates innovated the computer’s spatial analysis capacities for application in architectural and [[land-use planning|land planning]] practices, foreshadowing the eventual development of [[computer-aided design]] and mapping programs in architecture and urban planning. CARLA was able to produce in a twenty-day period what by traditional methods and analyses would achieve in four to six months, allowing land development and construction to take place more rapidly. This was an important consideration in the 1970s when rates of inflation were rising and construction delays could introduce significant cost increases. CARLA could process “500% more information in 400% less time and at 40% of the cost generated by utilizing the more traditional methods.”<ref>{{cite news|last1=Staff Writer|title=Computer Moves into Land Studies|publisher=S.F., Sunday Examiner & Chronicle|date=September 1973}}</ref>
