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In July 2022, Unity agreed to buy [[ironSource]] in an all-stock deal worth US$4.4 billion.<ref>{{cite news |url=https://www.wsj.com/articles/unity-agrees-to-buy-ironsource-in-4-4-billion-videogame-deal-11657732385 |title=Unity Agrees to Buy ironSource in $4.4 Billion Videogame Deal |date=13 July 2022 |work=[[The Wall Street Journal]] |last=Needleman |first=Sarah |url-access=limited |archive-url= https://archive.today/20220713210926/https://www.wsj.com/amp/articles/unity-agrees-to-buy-ironsource-in-4-4-billion-videogame-deal-11657732385 |archive-date=13 July 2022}}</ref> On completion of the deal, Unity shareholders will own about 73.5% of the combined company and current IronSource shareholders will keep about 26.5%.<ref>{{cite news |url=https://www.cnbc.com/2022/07/13/unity-stock-down-on-lowered-2022-guidance-merger-with-ironsource.html |title=Unity shares down 13% on lowered 2022 guidance, merger agreement with IronSource |date=13 July 2022 |work=[[CNBC]] |last=Yang |first=Lily}}</ref> Unity will also receive a $1 billion investment from [[Sequoia Capital]] and [[Silver Lake (investment firm)|Silver Lake]] once the deal is closed.<ref>{{cite web|url=https://www.bizjournals.com/sanjose/news/2022/07/13/unity-software-plans-44b-acquisition.html|title=Unity Software plans $4.4B acquisition, with Sequoia, Silver Lake pledging to invest $1B|website=Silicon Valley Business Journal|date=July 13, 2022|author=Cromwell Schubarth |access-date=July 14, 2022}}</ref>
In August 2022, [[AppLovin]] made an unsolicited offer to buy Unity in exchange for $17.54 billion in an all-stock deal. The proposed merger would result in the former Unity CEO John Riccitiello becoming the
In September 2023, Unity announced changes to its pricing model, introducing new Unity Runtime Fees, which charges developers based on installs past a certain threshold, depending on their Unity plan.<ref>{{Cite web |title=Unity plan pricing and packaging updates |url=https://blog.unity.com/news/plan-pricing-and-packaging-updates |access-date=2023-09-14 |website=Unity Blog |publisher=Unity Technologies |language=en}}</ref> These changes were met with negative reactions from the developer community, with many expressing dissatisfaction and concerns regarding the increased financial burden as a result of the new pricing structure, including possible damages from inaccurate installation count estimates or malicious actors, as well as fee thresholds applying retroactively.<ref>{{Cite news |last=Batchelor |first=James |date=2023-09-13 |title=Unity clarifies new fee plans amid developer backlash |language=en |work=GamesIndustry.biz |url=https://www.gamesindustry.biz/unity-clarifies-new-fee-plans-amid-developer-backlash |access-date=2023-09-14}}</ref><ref>{{Cite news |last=Wales |first=Matt |date=2023-09-12 |title=Unity reveals plans to charge per game install, drawing criticism from development community |language=en |work=Eurogamer.net |url=https://www.eurogamer.net/unity-reveals-plans-to-charge-per-game-install-drawing-criticism-from-development-community |access-date=2023-09-14}}</ref><ref>{{Cite news |last=Orland |first=Kyle |date=2023-09-13 |title=Unity's new "per-install" pricing enrages the game development community |language=en-us |url=https://arstechnica.com/gaming/2023/09/game-developers-unite-against-unitys-new-per-install-pricing-structure/ |access-date=2023-09-14}}</ref> Offices across the United States were temporarily shut down and authorities were contacted due to targeted death threats.<ref>{{cite web|url=https://www.polygon.com/23873727/unity-credible-death-threat-offices-closed-pricing-change|title=Unity closes offices due to 'credible death threat'|last=Carpenter|first=Nicole|date=September 14, 2023|website=[[Polygon (website)|Polygon]]|access-date=September 14, 2023|archive-url=https://web.archive.org/web/20230914181013/https://www.polygon.com/23873727/unity-credible-death-threat-offices-closed-pricing-change|archive-date=September 14, 2023|url-status=live}}</ref> Unity released revised terms in response to the negative feedback on September 22, 2023. These changes include having no fees for Unity Personal, which can be used for projects funded up to $200,000 instead of $100,000, fees would only apply to games developed with Unity 2024 and onward without any retroactive fees, and that the fee would be based on self-reporting, the lesser of 2.5% of monthly revenue or a calculated amount based on monthly engagements.<ref>{{cite web | url = https://www.ign.com/articles/unity-to-roll-back-some-key-aspects-of-runtime-fee-policy | title = Unity to Roll Back Some Key Aspects of Runtime Fee Policy | first = Alex | last = Steadman | date = September 22, 2023 | accessdate = September 22, 2023 | work = [[IGN]] }}</ref> Despite the partial walkback, according to [[Wired (magazine)|WIRED]], the company's reputation could be irreparably damaged,<ref>{{Cite magazine |last=Farokhmanesh |first=Megan |title=Unity May Never Win Back the Developers It Lost in Its Fee Debacle |language=en-US |magazine=Wired |url=https://www.wired.com/story/unity-walks-back-policies-lost-trust/ |access-date=2023-09-25 |issn=1059-1028}}</ref> with some developers having stated they would not return to using the company's services or products over lack of trust going forward.<ref>{{cite news |last1=Batchelor |first1=James |date=18 September 2023 |title=Devs on Unity Runtime Fee: "The trust is gone forever" |language=en |work=GamesIndustry.biz |url=https://www.gamesindustry.biz/devs-on-unity-runtime-fee-the-trust-is-gone-forever |access-date=20 September 2023}}</ref>
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