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==Production==
''Mortified'' was created by [[screenwriter]] and [[author]] [[Angela Webber]]. Series director is Pino Amenta. It consists of 26 24-minute episodes.<ref name="actf">{{cite web |url=http://www.actf.com.au/distribution/mortified.htm |title=Live Action Series :: Mortified |accessdate=2007-02-21 }}</ref> The story follows [[Black sheep (term)|black sheep]]<ref name="brochure" /> Taylor Fry, an eleven year old girl living in a beachside town in [[Victoria]]:(Sunburn Beach):Melbourne(east coast from Philipp bay) . She is embarrassed by her parents; jealous of her neighbour Brittany; her best friend, Hector, has a crush on her; and she has a crush on popular Leon.<ref name="age">{{cite web |author=Greg Hassall |url=http://www.australiantelevision.net/mortified/articles.html |title=Mortified - review |date=2006-06-30 |publisher=The Age |accessdate=2007-02-21 }}</ref> Taylor frequently breaks the [[fourth wall]] and speaks directly to the audience. Her imagination causes inanimate objects to seemingly come to life.
The first season of ''Mortifed'' had a [[budget]] of AUS$9.3 million. It was shot entirely on ___location on the [[Gold Coast, Queensland|Gold Coast]], starting on June 8, 2005.<ref name="press">{{cite web |url=http://www.australiantelevision.net/mortified/articles.html |title=26-part Children's TV series to film on Gold Coast |date=2005-07-15 |accessdate=2007-02-21 }}</ref> ''Mortified'' was launched in [[Cannes]] at [[MIPTV Media Market|MIPTV]] in April, 2006.<ref name="tm pub">{{cite web |url=http://www.australiantelevision.net/mortified/articles.html |title=Mortified wins 2 major awards at New York festivals |date=2007-02-09 |accessdate=2007-02-21 }}</ref> It is screened by [[Channel Nine]] in Australia; its initial run started on June 30, 2006. In the [[United Kingdom|UK]] it is screened by [[CBBC]]; the first episode aired on February 19, 2007. ''Mortified'' has been sold to Disney France, Disney Italy, Disney Latin America, Disney India, BBC Kids Canada, RTE Ireland in addition to broadcasters in Sweden, Malaysia, Indonesia, Brunei, Sri Lanka, Vietnam, Bangladesh, [[Commonwealth of Independent States|CIS]], Latin America and the Middle East.<ref name="tm pub" />
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