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The spread of [[Rumor|rumors]] is an important form of [[communication]] in society. There are two approaches to investigate the rumor spreading process: microscopic models and the macroscopic models. The macroscopic models propose a macro view about this process and are mainly based on the widely-used Daley-Kendall and Maki-Thompson models. Particularly, we can view rumor spread as a [[stochastic process]] in social networks. By contrast, the microscopic models are more interested on micro-level interactions between individuals.
== Rumor propagation
In the last few years, there has been a growing interest in rumor propagation in online social networks problems where different approaches have been proposed to investigate it. By carefully scrutinizing the existing literature, we categorize the works into macroscopic and microscopic approaches.
=== Macroscopic models ===
The first category is mainly based on the epidemic models. Pioneering research on rumor propagation using these models started during the 1960s.<ref name="DK">Daley, D.J., and Kendal, D.G. 1965 Stochastic rumors, J. Inst. Maths Applics 1, p. 42.</ref>
==== Epidemic models====
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