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"I'm Not In Love", a collaborative effort based on an idea of Stewart's, is notable for its distinctive choral backing. This ethereal sound was created by laboriously building up eight or nine overdubs of the voices of Stewart, Godley and Creme singing a single note in unison. This multitrack was then mixed down and dubbed down onto a 16-track tape. This process was then repeated across all sixteen tracks to create a 'virtual' choir that could 'sing' chromatic chords. These multitracks were then cut into a number of endless loops, each which contained the basic notes of the main chords used in the song. This rich choral effect could then be played by using the mixning desk rather like a keyboard -- each chord could be sounded by bringing up the fader for that loop. In this pre-[[sampler]] time, the group were able to simulate a large polyphonic choir, creating a tonal effect similar to that produced by the well-known choir setting on the [[Mellotron]], but with a far richer sound, and in full stereo. The LP was also notable for its epic opening track, "One Night In Paris", an 8-minute, multi-part 'mini-operetta' which is thought to have been an influence on "Bohemian Rhapsody" by [[Queen (band)|Queen]].
Their fourth LP, ''How Dare You'' (1976) included the hit "Art For Art's Sake", but by this time the formerly tight personal and working relationship between the four memebrs had begun to fracture, and it was the last album with the original lineup. After its release Godley and Creme
Stewart and Gouldman decided to keep going as 10CC and [[Paul Burgess]] (drums)
1978's ''Bloody Tourists
[[Godley & Creme]] became known as a songwriting and recording duo after their departure from 10cc, but became far better-known as producers of [[music videos]] in the 1980s, having honed their skills on the series of innovative music videos for their own singles. The video to their [[1985]] song "Cry" is especially memorable as one of the first mainstream uses of [[morphing]] technology.
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