Subscription business model: Difference between revisions

Revision as of 10:39, 24 April 2024

Revision as of 10:39, 24 April 2024

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==Subscriptions==

Rather than selling products individually, a [https://evaiptv.shop subscription offers periodic] (daily, weekly, bi-weekly, monthly, semi-annual, yearly/annual, or seasonal) use or access to a product or [[Service (economics)|service]], or, in the case of performance-oriented organizations such as [[List of opera companies|opera companies]], tickets to the entire run of some set number of (e.g., five to fifteen) scheduled performances for a whole season. Thus, a one-time sale of a product can become a recurring sale and build [[brand loyalty]].<ref name=":1" />

Industries that use this model include [[mail order]] [[book sales club]]s and [[music]] sales clubs, private [[web mail]] providers, [[cable television]], [[satellite television]] providers with [[pay television]] channels, providers with digital catalogs with downloadable music or eBooks, [[satellite radio]], [[Telephone company|telephone companies]], [[mobile network operator]]s, internet providers, [[software publisher]]s, [[website]]s (e.g., [[blogging]] websites), business solutions providers, financial firms, [[health club]]s, lawn mowing and snowplowing services, [[pharmaceutical]]s, renting an apartment, property taxes, as well as the traditional newspapers, magazines, and [[academic journal]]s.

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*** [[Meal delivery service]]

*** [[Meal kit]] delivery service

*A subscription for unlimited use of a service or collection of services. Usage may be personal and non-transferable for a family or, under certain circumstances, for a group utilizing a service simultaneously. In the publishing industry, [https://evaiptv.shop a subscription] to a bundle of several journals, at a discounted price, is known as a "big deal".<ref>{{cite book|author=Sally Morris |display-authors=etal |title= Handbook of Journal Publishing|year= 2013|publisher=Cambridge University Press|isbn=978-1-107-02085-6 |pages=163–164 }}</ref>

** [[Software as a service]]

*A [[wikt:pay-as-you-go|pay-as-you-go]] subscription where a consumer subscribes to purchase a product periodically. This is also known as the convenience model because it is convenient for the customer not to have to remember to find their product and buy it periodically. This model has been popularized by companies like Dollar Shave Club, [[Birchbox]], and OrderGroove. Based on their success, many other retailers have begun to offer subscription model services.<ref>[https://thoughts.manthan.com/2015/07/16/retail-subscription-models-whos-doing-what-expert-round-up/ Retail Subscription Models — Expert Round-up]. {{Webarchive|url=https://web.archive.org/web/20180917034419/https://thoughts.manthan.com/2015/07/16/retail-subscription-models-whos-doing-what-expert-round-up/|date=2018-09-17}}.<span> Retail Subscription Models! Who's doing what? [EXPERT ROUND-UP</span></ref>