M&M's: Difference between revisions

Revision as of 17:36, 25 April 2024

Revision as of 17:43, 25 April 2024

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M&M's also introduced another new product called "M&M's Premiums" in 2008. They come in five flavors – chocolate almond, mint chocolate, mocha, raspberry almond, and triple chocolate (milk, dark, and white chocolate), which are sold in small upright cartons with a plastic bag inside. M&M's Premiums do not have a candy shell, but are coated with [[carnauba wax]] and color. Dark chocolate was added in 2009, replacing mocha.

During the summer of 2008, My M&M's launched '"Faces,'" which allows consumers to print the faces of loved ones on M&M's chocolate candies at mymms.com.

In February 2009, M&M's launched the "M&M's Colour Break-Up" promotion in Australia, where M&M's were sold in separate packs (one for each color): the packs included a code to win prizes.<ref>{{cite news|title=M&M'S Color Break Up|url=http://www.colourbreakup.com.au/html/default.aspx|publisher=Mars|date=February 18, 2009|access-date=February 18, 2009|archive-url=https://web.archive.org/web/20090228205617/http://www.colourbreakup.com.au/html/default.aspx|archive-date=February 28, 2009|url-status=live}}</ref>

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About the time Pretzel M&M's came out, the M&M's wrapper designs in the US were redone from the design used from 2004 to early 2010.<ref name="PretzelAnnouncement"/>

In 2012, M&M's released two new Dark Chocolate flavors: Raspberry and Mint. Also that year, M&M's released a White Chocolate flavor for the Easter season. From May 30, 2012, onwards, M&M's will be launched in [[Macau]]. In 2012, Peanut M&M's were produced in the UK in a limited edition "Red, White and Blues only" pack, in connection with the country's Diamond Jubilee and [[2012 Summer Olympics]]. The '"M'" remains white on the white candies. The commercial advertising this promotional package had Yellow donning various outfits of British stereotypes to try to get into the limited edition pack. Similarly, to promote the [[2014 FIFA World Cup]] in the UK, Peanut M&M's were produced in a pack that contained only green, yellow, and blue candies, to reflect the colors of the flag of Brazil; these were dubbed as limited-edition "Brazilian M&M's" in the accompanying commercial. "Brazilian M&M's" were re-released in 2016 to promote the [[2016 Summer Olympics]], but were available in both Chocolate and Peanut.

In 2013, M&M's launched the "Better with M" campaign, which included cause-related marketing. The campaign worked with [[Habitat for Humanity]] and encouraged fans to use a Facebook app to volunteer at the various sites where the homes were being built.<ref name="csn">{{cite web|url=http://www.csnews.com/mm%E2%80%99s-launching-better-m-marketing-campaign?sort_by=search_api_relevance|title=M&M'S Launching 'Better With M' Marketing Campaign| website= csnews.com| access-date=March 22, 2016|archive-url= https://web.archive.org/web/20170510214401/http://www.csnews.com/mm%E2%80%99s-launching-better-m-marketing-campaign?sort_by=search_api_relevance|archive-date=May 10, 2017|url-status=dead}}</ref> The advertising campaign was one of the largest that Mars had ever executed.<ref name="csn"/> The 2013 "America Better With M" initiative sought to provide money directly to Habitat for Humanity through offering limited versions of M&M's in red, white and blue.