M&M's: Difference between revisions

Revision as of 17:43, 25 April 2024

Revision as of 11:41, 12 May 2024

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Early black-and-white adverts for the candy in 1954 featured two talking, anthropomorphic M&M characters—one plain and one peanut—diving into a swimming pool full of chocolate.<ref>{{cite web | url=http://adage.com/article/rewind/1954-ad-shows-m-ms-characters-a-chocolatey-swim/241375/ | title=Rewind: 1954 Ad Shows M&Ms Characters Go for a Chocolatey Swim | work=Advertising Age | date=May 9, 2013 | access-date=November 18, 2015 | author=Schultz, E J | archive-url=https://web.archive.org/web/20151119082727/http://adage.com/article/rewind/1954-ad-shows-m-ms-characters-a-chocolatey-swim/241375/ | archive-date=November 19, 2015 | url-status=live }}</ref>

The first incarnation of the characters in CGI was a 1994 celebrity campaign which had the characters interacting with celebrities on which M&Ms candy color is their favorite. This campaign was created by [[Blue Sky Studios]]. Concurrent with 1995's blue M&M campaign, M&M's introduced second computer-animated [[Mascot|"spokescandies"]] in their [[television commercial]]s. The depiction and campaign of the M&M's were made by [[Will Vinton]] in 1995. Vinton previously created the [[Clay animation|clay-animated]] [[The California Raisins|California Raisins]] in 1986. Around the time he worked on CGI projects, he made the depiction of the M&M's as more mature than most food mascots. These include the team of the [[Cynicism (contemporary)|cynical]] and [[Sarcasm|sardonic]] Red (originally voiced by [[Jon Lovitz]], thereafter [[Billy West]])<ref>{{cite web |url=http://www.behindthevoiceactors.com/commercials/MMs/Red/ |title=Behind The Voice Actors M&M's – Voice of Red |publisher=Behind the Voice Actors |access-date=April 26, 2012 |archive-url=https://web.archive.org/web/20121114062243/http://www.behindthevoiceactors.com/commercials/MMs/Red/ |archive-date=November 14, 2012 |url-status=live }}</ref> who is the mascot for [[milk chocolate]], [[peanut butter]], and crispy M&M's, and the [[Happiness|happy]] and [[Gullibility|gullible]] Yellow (originally voiced by [[John Goodman]], thereafter [[J.K. Simmons]]), who is the mascot for Peanut M&M's (he was originally known as "Peanut" when first introduced). Other mascots include the "cool one", Blue (voiced by Robb Pruitt)<ref>{{Cite web|url=https://vimeo.com/56353136|title=Behind the Bowl with Robb Pruitt|via=Vimeo|access-date=March 5, 2019}}</ref><ref name=":0">{{Cite web|url=https://www.behindthevoiceactors.com/commercials/MMs/|title=M&M's|website=Behind The Voice Actors|access-date=March 5, 2019|archive-url=https://web.archive.org/web/20190306044223/https://www.behindthevoiceactors.com/commercials/MMs/|archive-date=March 6, 2019|url-status=live}}</ref> who is the mascot for [[Almond]] M&M's; the [[Sexual attraction|seductive]] Green (her personality is a reference to the 1970s [[urban legend]] that green M&Ms were aphrodisiacs)<ref>[https://www.snopes.com/fact-check/green-mms-aphrodisiacs/ Green M&Ms as Aphrodisiacs] in snopes.com</ref> (voiced by [[Cree Summer]] and Larissa Murray),<ref name=":0" /> who is the mascot for both [[Mint chocolate|Dark Chocolate Mint]] and [[Peanut Butter]] M&M's, and the slightly [[Neurosis|neurotic]] Orange (voiced by Eric Kirchberger), who was introduced when Crispy M&M's were first released and is currently the mascot Pretzel M&M's, which debuted in 2010. As the mascot of Pretzel M&M's, Orange was joined by the second non-M&M mascot, Pretzel Guy, who "supports" him and offers helpful advice as he hates the idea of having a pretzel put inside his body.

Other mascots that were introduced, but no longer used, are Almond, the original green guy; Orange, a female peanut character; Chocolate Bar (voiced by [[Phil Hartman]]),<ref name=":0" /> the first non-M&M character that always gets foiled or outdone by Red and Yellow by being melted, as M&M's do not melt; and the Swarmees for M&M's Minis candies, which are portrayed as destructive yet crafty troublemakers whom Red and Yellow are always trying unsuccessfully to contain after they accidentally released them in the product's initial commercial.