In publishing, the subscription model typically involves a [[Paywallpaywall]], [[Paysitepaysite]], or other "toll-access" system (named in opposition to [[open access]]). As revenues from digital advertising diminish, a paid subscription model is being favoured by more publishers who see it as a comparatively stable income stream.<ref>{{Cite web|url = https://digiday.com/media/churn-and-burn-publishers-with-surging-subscriptions-paradoxically-left-vulnerable-to-revenue-shortfalls/|title = 'Churn and burn': Publishers are prioritizing subscription volume over immediate revenue|date = 15 June 2020|access-date = 23 September 2021|archive-date = 11 September 2021|archive-url = https://web.archive.org/web/20210911222051/https://digiday.com/media/churn-and-burn-publishers-with-surging-subscriptions-paradoxically-left-vulnerable-to-revenue-shortfalls/|url-status = live}}</ref>
