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On 8 June, she announced the single and posted the cover art, revealing that she had waited an "incredibly long time" to do so. The song was made available to pre-order and pre-save on streaming platforms.<ref name="OCCSmith">{{cite web |last=Smith |first=Carl |date=8 June 2023 |title=Little Mix's Leigh-Anne Pinnock announces debut solo song Don't Say Love with teaser |url=https://www.officialcharts.com/chart-news/little-mixs-leigh-anne-pinnock-announces-debut-solo-song-dont-say-love-with-teaser__39501/ |access-date=8 June 2023 |publisher=[[Official Charts Company]]}}</ref> In an interview with ''[[British Vogue]]'', Pinnock shared an exclusive 16 second preview of the music video.<ref name="Mukhtar">{{Cite web |last=Mukhtar |first=Amel |date=12 June 2023 |title=Leigh-Anne Pinnock On Motherhood, Finding Her Confidence And Her First Solo Album |url=https://www.vogue.co.uk/article/leigh-anne-pinnock-solo-interview |access-date=12 June 2023 |website=[[British Vogue]] |archive-date=12 June 2023 |archive-url=https://web.archive.org/web/20230612170345/https://www.vogue.co.uk/article/leigh-anne-pinnock-solo-interview |url-status=live }}</ref> Leigh-Anne continued to tease the song and the music video with daily uploads featuring behind the scene footage and visuals teasers of the music video.<ref>{{Cite web |title=Watch: Leigh-Anne Pinnock Unlocks First Look at 'Don't Say Love' Music Video - That Grape Juice |url=https://thatgrapejuice.net/2023/06/watch-leigh-anne-pinnock-unlocks-first-look-dont-say-love-music-video/ |access-date=14 June 2023 |website=thatgrapejuice.net}}</ref> The single and its music video were released on 16 June 2023.<ref name="Brandle"/>
The song had its debut performance at [[Capital (radio network)|Capital's]] Up Close with [[Lucozade]] Zero.<ref>{{Cite web |title=Leigh-Anne Pinnock To Play Exclusive Gig For Capital Listeners |url=https://www.capitalfm.com/news/music/leigh-anne-pinnock-gig/ |access-date=2023-08-16 |website=Capital |language=en}}</ref> It was later performed at Vevo's London Studios.<ref>{{Cite web |last=Magazine |first=FAULT |date=2023-09-15 |title=Leigh-Anne FAULTLess "Don't Say Love" & "My Love" Live Performances on Vevo |url=https://fault-magazine.com/2023/09/leigh-anne-faultless-dont-say-love-my-love-live-performances-on-vevo/ |access-date=2023-09-23 |website=FAULT Magazine |language=en-US}}</ref> In October 2023, the song was performed at KISS Haunted House Party and in November 2023 at S&C presents Hugo Nights.<ref>{{Cite web |date=2023-09-20 |title=VOXI Presents Kiss Haunted House Party 2023: everything you need to know |url=https://heatworld.com/entertainment/trending/kiss-huanted-house-party-2023/ |access-date=2023-11-10 |website=Heatworld |language=en}}</ref><ref>{{Cite web |last=Interviews |first=Clash Magazine Music News, Reviews & |last2=Soormally |first2=Sabrina |date=2023-11-09 |title=S&C Presents HUGO Nights: Leigh-Anne and AntsLive {{!}} Live |url=https://www.clashmusic.com/live/sc-presents-hugo-nights-leigh-anne-and-antslive/ |access-date=2023-11-10 |website=Clash Magazine Music News, Reviews & Interviews |language=en-GB}}</ref>
On 21 July 2023, a remix of "Don't Say Love" by Mas Tiempo featuring rapper [[Skepta]] and grime MC [[Jammer (musician)|Jammer]] was released.<ref>{{Cite web |title=Más Tiempo, AKA Skepta and Jammer, share remix of Leigh-Anne's "Dont Say Love" |url=https://www.thelineofbestfit.com/news/mas-tiempo-aka-skepta-and-jammer-share-remix-of-leigh-annes-dont-say-love |access-date=2023-08-05 |website=The Line of Best Fit |language=en-US}}</ref> An R&B remix of the song was released on 4 August 2023.<ref name="R&Bver">{{cite web |title=Don't Say Love (R&B Version) by Leigh-Anne |url=https://music.apple.com/nz/album/dont-say-love-r-b-version-single/1697221778 |website=Apple Music |access-date=19 August 2023}}</ref>
==Composition==
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