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== Direction of future research ==
{{Copy edit|date=June 2024|for=tone}}
Originally the heuristic-systematic model was developed to apply to "validity seeking" [[persuasion]] contexts in which peoples' primary motivation is to attain [[accurate]] attitudes that align with relevant [[Fact|facts]].<ref name="Chaiken" /><ref name="Eagly" /> Chaiken assumes that the primary processing goal of accuracy-motivated recipients is to assess the validity of persuasive messages, and that both heuristic and systematic processing can serve this objective.<ref name="Eagly" /> Other motives beyond the validity-seeking persuasion context were identified by Chaiken and colleagues (1989) who proposed an expanded model that posits two additional motives that heuristic and systematic processing can serve: defense-motivation and impression-motivation.
* Defense-motivation is the desire to form or defend particular attitudinal positions.
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