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Changing short description from "2005–2006 transition of Apple Inc.'s Mac computers from PowerPC to Intel x86 processors" to "2005–2006 change of processors in Apple computers" |
→Osborne effect: wording |
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===Osborne effect===
There was concern that an early announcement of the change would cause an [[Osborne effect]],<ref>{{cite news |last1=Andrew |first1=Orlowski |title=The Osborne Effect spooks Apple |url=https://www.theregister.com/2005/06/08/apple_osborne_effect/ |access-date=23 June 2020 |work=[[The Register]] |date=8 June 2005 |archive-date=November 24, 2020 |archive-url=https://web.archive.org/web/20201124174343/https://www.theregister.com/2005/06/08/apple_osborne_effect/ |url-status=live }}</ref><ref>{{cite news |last1=Cooper |first1=Charles |title=Apple and the "Osborne Effect" |url=https://www.cnet.com/news/apple-and-the-osborne-effect/ |access-date=23 June 2020 |work=[[CNet]] |date=14 July 2005 |archive-date=June 25, 2020 |archive-url=https://web.archive.org/web/20200625113437/https://www.cnet.com/news/apple-and-the-osborne-effect/ |url-status=live }}</ref> but it
Analysis of financial data suggests that the Osborne Effect did not materialize, with sales for Macs growing by 19% and 37% in the two quarters following March 2006.<ref>{{cite web |last1=Gassée |first1=Jean-Louis |title=Osborning The Mac. Or Not. |url=https://mondaynote.com/osborning-the-mac-or-not-f0bbf4c319f0 |website=Monday Note |access-date=23 June 2020 |date=14 June 2020 |archive-date=June 14, 2020 |archive-url=https://web.archive.org/web/20200614220541/https://mondaynote.com/osborning-the-mac-or-not-f0bbf4c319f0 |url-status=live }}</ref>
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