Conversion rate optimization: Difference between revisions

Revision as of 17:43, 3 July 2024

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== History ==

Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the [[dot-com bubble]], when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being more accessible, tons of pages with bad user experience were created. As competition grew on the web during the early 2000s, website analysis tools became available, and awareness of website usability grew, internet marketers were prompted to produce measurables for their tactics and improve their website's [[user experience]].

Conversion rate optimization (CRO) helps to understand the conversion rates and actual business growth. It helps to increase your website traffic and digital sales. <ref>{{cite web |last1=Khan |first1=<img src="https://www grooic com/wp-content/uploads/2024/02/Professional-Photo-Upwork_new_grooic_color-150x150 png" width="57" height="57" alt="Mahinur Khan" class="avatar avatar-57 wp-user-avatar wp-user-avatar-57 alignnone photo" /> Author Mahinur |title=CRO Definition {{!}} What is CRO and Why is It Important in Marketing? - Grooic LLC |url=https://www.grooic.com/cro-definition-what-is-cro/ |website=www.grooic.com |access-date=15 April 2024 |date=15 April 2024}}</ref>

In 2004, new tools enabled internet marketers to experiment with [[Web design|website design]] and content variations to determine which layouts, copy text, offers, and images perform best. Testing started to be more accessible and known. This form of optimization accelerated in 2007 with the introduction of the free tool [[Google Website Optimizer]].<ref name="auto">{{Cite book|last=Page|first=Rich|url=|title=Website Optimization: An Hour a Day|date=2012|publisher=[[Wiley (publisher)|Wiley]]|isbn=9781118196519|language=English|oclc=940552907}}</ref> Today, optimization and conversion are key aspects of many [[digital marketing]] campaigns. A research study conducted among internet marketers in 2017, for example, showed that 50% of respondents thought that CRO was "crucial to their overall digital marketing strategy".<ref>{{cite web|last=Davis|first=Ben|date=October 11, 2017|title=Research shows fewer marketers see CRO as 'crucial' in 2017, but is the discipline misunderstood?|url=https://econsultancy.com/research-shows-fewer-marketers-see-cro-as-crucial-in-2017-but-is-the-discipline-misunderstood/|url-status=live|access-date=May 7, 2021|website=[[Econsultancy]]|publisher=[[Centaur Media]]|archive-date=July 28, 2020|archive-url=https://web.archive.org/web/20200728153240/https://econsultancy.com/research-shows-fewer-marketers-see-cro-as-crucial-in-2017-but-is-the-discipline-misunderstood/}}</ref>