I'm in It: Difference between revisions

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"'''I'm In It'''" is a song by American [[Hip hop music|hip hop]] recording artist [[Kanye West]], from his sixth studio album, ''[[Yeezus]]'' (2013). It was produced by West, [[Evian Christ]], Dom Solo, Noah Goldstein, [[Arca (musician)|Arca]] and [[Mike Dean (record producer)|Mike Dean]]. The song features vocals from [[Justin Vernon]] and [[Assassin (deejay)|Assassin]] and a sample of "Lately" by [[Kenny Lattimore]]. Assassin recorded different verses unaccompanied to instrumentals, which West used for the song unannounced. The song started as a six-minute arrangement with a different sample and melody, edited down to run for around three minutes. In the song, West describes numerous sexual fantasies using very sexually explicit lyrics. The song has received mixed reviews from music critics, with its explicit lyrics receiving the most criticism. DespiteIt chartingreached innumbers the17 Unitedand States43 in 2013,on the songUS is''[[Billboard one(magazine)|Billboard]]'' of[[Bubbling theUnder worstHot performing100 songsSingles]] onand ''Yeezus''[[Hot R&B/Hip-Hop Songs]] charts, respectively.
 
==Background==
Jamaican deejay [[Assassin (deejay)|Assassin]] commented that West decided to go in the direction of Jamaican culture on the album as he incorporated [[dancehall]] elements, benefitting the genre for continuing its combination with [[Hip hop music|hip hop]]. He felt that West's usage of dancehall and reggae influenced different artists of his styles, making front page headlines across continents for working with him.<ref name="Rob"/> Assassin was recruited by West's team at Gee Jam Studios in Jamaica's [[Portland Parish]], finding the initial sessions to resemble his posse cut "[[Mercy (Kanye West song)|Mercy]]" (2012) and he delivered different verses to instrumentals with no other vocals. West enjoyed listening to Assassin's recordings and he contacted him to use one of the verses without disclosing it was for ''Yeezus'' at the time; the deejay excitedly learnt he was on the album when at a club.<ref name="Rob">{{cite magazine | url=https://www.complex.com/music/a/rob-kenner/assassin-speaks-on-his-yeezus-feature | title=Interview: Assassin Speaks on His 'Yeezus' Feature Project, Volcano Choir | magazine=[[Complex (magazine)|Complex]] | date=June 18, 2013 | access-date=August 5, 2024 | last=Kenner | first=Rob }}</ref> The two did not communicate directly during the recording process and first met each other in December 2014, being introduced by [[Rodney Jerkins|Rodney "Darkchild" Jerkins]].<ref>{{cite magazine | url=https://www.thefader.com/2015/03/10/interview-why-kanye-and-kendrick-keep-putting-assassin-on-their-songs | title=Why Kanye West And Kendrick Lamar Keep Putting Assassin On Their Songs | magazine=[[The Fader]] | date=March 10, 2015 | access-date=August 5, 2024 | last=Serwer | first=Jesse }}</ref> Around a year later, Assassin recalled that receiving recognition from someone like West proved he was "doing a lot right".<ref>{{cite magazine | url=https://www.factmag.com/2015/11/10/assassin-interview-kanye-west-kendrick-lamar-buju-banton/ | title=Interview: Assassin | magazine=[[Fact (UK magazine)|Fact]] | date=November 10, 2015 | access-date=August 5, 2024 | last=Taylor | first=Angus }}</ref>
West's and the artists on his label [[GOOD Music]] repeatedly listened to English record producer [[Evian Christ]]'s ''Kings and Them'' during the recording sessions for their [[compilation album]] ''[[Cruel Summer (GOOD Music album)|Cruel Summer]]'' (2012), which led to him recruiting the producer for ''Yeezus''. The producer recalled that he was given two days to record material for West and crafted nine tracks in January 2013, one of which was selected for "I'm in It". The track started with "breathy sex sounds" over the [[Snare drum|snares]] for its sexual nature, going into overdrive with the emphasis after West contributed rapping.<ref name="sessions"/> Evian Christ did a double-take on a couple of West's lines at first, although felt that the rapper to "go all the way" about sexual topics.<ref name="sessions"/> According to engineer [[Anthony Kilhoffer]], the song originated with a different sample and melody that West abandoned for a six-minute arrangement, until producer [[Rick Rubin]] edited it to flow suitably as a three-minute composition.<ref name="sessions">{{cite web| url=https://pitchfork.com/features/article/9157-the-yeezus-sessions/| title=The ''Yeezus'' Sessions| website=[[Pitchfork (website)|Pitchfork]]| publisher=Pitchfork Media Inc.| date=June 24, 2013| access-date=June 26, 2013| author=Dombal, Ryan| url-status=live| archive-url=https://web.archive.org/web/20130626203159/http://pitchfork.com/features/articles/9157-the-yeezus-sessions/| archive-date=June 26, 2013| df=mdy-all}}</ref> Within the same week of the album's release, a remix of the song was released by DMNDZ.<ref>{{cite web | url=https://www.complex.com/music/2013/06/kanye-west-yeezus-remixes/ | title=The "Yeezus" Remixes Are Here | website=[[Complex (magazine)|Complex]] | date=June 16, 2013 | access-date=November 3, 2018 | author=Khal | archive-url=https://web.archive.org/web/20190415220659/https://www.complex.com/music/2013/06/kanye-west-yeezus-remixes/ | archive-date=April 15, 2019 | url-status=live }}</ref> The song was part of West's setlist during the first concert of [[The Yeezus Tour]], performing at the [[Barclays Center]] in [[New York City]].<ref>{{cite news | url=https://www.nydailynews.com/entertainment/music-arts/review-kanye-west-startles-appalls-barclays-article-1.1523009 | title=Concert review: Kanye West startles, appalls during 'Yeezus' show at Barclays | website=[[New York Daily News]] | date=November 20, 2013 | access-date=November 3, 2018 | author=Farber, Jim | archive-url=https://web.archive.org/web/20181102054813/http://www.nydailynews.com/entertainment/music-arts/review-kanye-west-startles-appalls-barclays-article-1.1523009 | archive-date=November 2, 2018 | url-status=live }}</ref> In 2023, the song had multiple demo versions leak online, all of which under the original name "Talk To Me". The longest demo version, dated April 5th, 2013, features an extended version of the first verse, vastly different production, and clocks in at over 7 minutes long.
 
After [[Bon Iver]] singer [[Justin Vernon]] collaborated with West on his fifth studio album ''[[My Beautiful Dark Twisted Fantasy]]'' in 2010, he developed a bond with the rapper and 3 of the 10 songs he worked on for ''Yeezus'' were included. Vernon was playing guitar around a campfire and drinking beer with a band of his at a barn when there was a sudden [[power outage]], leading to him starting to write for "I'm in It".<ref>{{cite web | url=https://www.vulture.com/2013/08/bon-iver-justin-vernon-volcano-choir-kanye-west.html | title=Bon Iver's Justin Vernon on Inappropriate Wedding Songs, Kanye West, and His Side Project, Volcano Choir | website=[[Vulture (website)|Vulture]] | date=August 28, 2013 | access-date=August 5, 2024 | last=Dobbins | first=Amanda | url-access=limited }}</ref> Record producer [[Mike Dean (record producer)|Mike Dean]] cited Vernon as an artist West would always collaborate with and did not pinpoint him as any musical genre, not knowing if he would sing like the [[Bee Gees]] or perform in [[Distortion (music)|distortion]] and comparing his focus on emotion to [[Michael McDonald (musician)|Michael McDonald]]. Vernon looked back with a lack of awareness of his lyrics on the song and described West as discussing "really violently and stunningly visual sex shit", which came from the "intelligent conversations" about the state of women held in the studio rather than how the rapper talked to his friends.<ref name="sessions"/> The singer also compared the imagery to the 2000 film ''[[American Psycho (film)|American Psycho]]'', through West resembling a director as not everything he discusses is "actually him saying it every time".<ref name="sessions"/> Vernon felt that he played a character on the song that would be defined by West's editing and used his section of singing "star fucker" for "calling somebody out", while he had no idea of what Assassin was saying.<ref name="sessions"/>
 
West's and the artists on his label [[GOOD Music]] repeatedly listened to English record producer [[Evian Christ]]'s ''Kings and Them'' during the recording sessions for their [[compilation album]] ''[[Cruel Summer (GOOD Music album)|Cruel Summer]]'' (2012), which led to him recruiting the producer for ''Yeezus''. The producer recalled that he was given two days to record material for West and crafted nine tracks in January 2013, one of which was selected for "I'm in It". The track started with "breathy sex sounds" over the [[Snare drum|snares]] for its sexual nature, going into overdrive with the emphasis after West contributed rapping.<ref name="sessions"/> Evian Christ did a double-take on a couple of West's lines at first, although felt that the rapper had to "go all the way" about sexual topics.<ref name="sessions"/> According to engineer [[Anthony Kilhoffer]], the song originated with a different sample and melody that West abandoned for a six-minute arrangement, until producer [[Rick Rubin]] edited it to flow suitablyin asthe structure of a three-minute composition. Dean recalled how everyone would "push things to be weirder" and he moved in a more musical direction, although West gravitated towards hip hop and he praised the final product that contrasts with "crazy guitar parts and all this stadium stuff".<ref name="sessions">{{cite web| url=https://pitchfork.com/features/article/9157-the-yeezus-sessions/| title=The ''Yeezus'' Sessions| website=[[Pitchfork (website)|Pitchfork]]| publisher=Pitchfork Media Inc.| date=June 24, 2013| access-date=June 26, 2013| author=Dombal, Ryan| url-status=live| archive-url=https://web.archive.org/web/20130626203159/http://pitchfork.com/features/articles/9157-the-yeezus-sessions/| archive-date=June 26, 2013| df=mdy-all}}</ref> Producer [[Noah Goldstein]] recalled that West was fully responsible for the [[reggae]] voices, standing as the curator of the production.<ref name="sessions"/> Within the same week of the album's release, a remix of the song was released by DMNDZ.<ref>{{cite web | url=https://www.complex.com/music/2013/06/kanye-west-yeezus-remixes/ | title=The "Yeezus" Remixes Are Here | websitemagazine=[[Complex (magazine)|Complex]] | date=June 16, 2013 | access-date=November 3, 2018 | author=Khal | archive-url=https://web.archive.org/web/20190415220659/https://www.complex.com/music/2013/06/kanye-west-yeezus-remixes/ | archive-date=April 15, 2019 | url-status=live }}</ref> The song was part of West's setlist during the first concert of [[The Yeezus Tour]], performing at the [[Barclays Center]] in [[New York City]].<ref>{{cite news | url=https://www.nydailynews.com/entertainment/music-arts/review-kanye-west-startles-appalls-barclays-article-1.1523009 | title=Concert review: Kanye West startles, appalls during 'Yeezus' show at Barclays | website=[[New York Daily News]] | date=November 20, 2013 | access-date=November 3, 2018 | author=Farber, Jim | archive-url=https://web.archive.org/web/20181102054813/http://www.nydailynews.com/entertainment/music-arts/review-kanye-west-startles-appalls-barclays-article-1.1523009 | archive-date=November 2, 2018 | url-status=live }}</ref> In 2023, the song had multiple demo versions leak online, all of which under the original name "Talk To Me". The longest demo version, dated April 5th, 2013, features an extended version of the first verse, vastly different production, and clocks in at over 7 minutes long.
 
==Composition==
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! scope="col"| Chart (2013)
! scope="col"| Peak<br />position
|+Chart performance for "I'm in It"
|-
{{singlechart|Billboardbubbling100|17|artist=Kanye West|rowheader=true|access-date=June 23, 2018}}