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A [[W3C]] specification called [[P3P]] was proposed for servers to communicate their privacy policy to browsers, allowing automatic, user-configurable handling. However, few websites implement the specification, and the W3C has discontinued work on the specification.<ref>{{Cite web|title=P3P: The Platform for Privacy Preferences|url=https://www.w3.org/P3P/Overview.html|access-date=2021-10-15|website=W3C }}</ref>
Third-party cookies can be blocked by most browsers to increase privacy and reduce tracking by advertising and tracking companies without negatively affecting the user's web experience on all sites. Some sites operate 'cookie walls', which make access to a site conditional on allowing cookies either technically in a browser, through pressing 'accept', or both.<ref>{{Cite journal|last1=Zuiderveen Borgesius|first1=F.J.|last2=Kruikemeier|first2=S.|last3=C Boerman|first3=S.|last4=Helberger|first4=N.|date=2017|title=Tracking Walls, Take-It-Or-Leave-It Choices, the GDPR, and the ePrivacy Regulation|url=http://edpl.lexxion.eu/article/EDPL/2017/3/9|journal=European Data Protection Law Review|volume=3|issue=3|pages=353–368|doi=10.21552/edpl/2017/3/9|hdl=11245.1/dfb59b54-0544-4c65-815a-640eae10668a|hdl-access=free}}</ref> In 2020, the [[European Data Protection Board]], composed of all EU data protection regulators, stated that cookie walls were illegal.<blockquote>In order for consent to be freely given, access to services and functionalities must not be made conditional on the consent of a user to the storing of information, or gaining of access to information already stored, in the terminal equipment of a user (so called cookie walls).<ref>{{Cite web|title=Guidelines 05/2020 on consent under Regulation 2016/679 {{!}} European Data Protection Board|url=https://edpb.europa.eu/our-work-tools/our-documents/guidelines/guidelines-052020-consent-under-regulation-2016679_en|access-date=2021-06-06|website=edpb.europa.eu}}</ref></blockquote>Many advertising operators have an opt-out option to behavioural advertising, with a generic cookie in the browser stopping behavioural advertising.<ref name="nyt-bits">{{cite web|title=A Loophole Big Enough for a Cookie to Fit Through|url=http://bits.blogs.nytimes.com/2010/09/17/a-loophole-big-enough-for-a-cookie-to-fit-through/|work=Bits|publisher=The New York Times|access-date=31 January 2013|archive-url=https://web.archive.org/web/20130126032302/http://bits.blogs.nytimes.com/2010/09/17/a-loophole-big-enough-for-a-cookie-to-fit-through/|archive-date=26 January 2013|url-status=live|date=2010-09-17}}</ref><ref name="howtoblock">{{cite news |first=Rob |last=Pegoraro |url=https://www.washingtonpost.com/wp-dyn/content/article/2005/07/16/AR2005071600111.html |title=How to Block Tracking Cookies |page=F07 |date=July 17, 2005 |newspaper=Washington Post |access-date=2009-01-04 |archive-url=https://web.archive.org/web/20110427074701/http://www.washingtonpost.com/wp-dyn/content/article/2005/07/16/AR2005071600111.html |archive-date=April 27, 2011 |url-status=live}}</ref> However, this is often ineffective against many forms of tracking, such as first-party tracking that is growing in popularity to avoid the impact of browsers blocking third party cookies.<ref>{{Cite web|last=
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