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{{Lead too long|date=May 2023}}
{{Use mdy dates|date=February 2015}}
{{Infobox technology standard
| title = Advanced Video Coding / H.264 / MPEG-4 Part 10
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| website = {{URL|https://www.itu.int/rec/T-REC-H.264}}
}}
[[File:H.264 block diagram with quality score.jpg|thumb|Block diagram of video coding layer of H.264 encoder with perceptual quality score]]
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The [[Advanced Television Systems Committee]] (ATSC) standards body in the United States approved the use of H.264/AVC for broadcast television in July 2008, although the standard is not yet used for fixed ATSC broadcasts within the United States.<ref>{{cite web |url=http://www.atsc.org/cms/standards/a_72_part_1.pdf |title=ATSC Standard A/72 Part 1: Video System Characteristics of AVC in the ATSC Digital Television System |access-date=2011-07-30 |url-status=dead |archive-url=https://web.archive.org/web/20110807103348/http://www.atsc.org/cms/standards/a_72_part_1.pdf |archive-date=August 7, 2011 |df=mdy-all }}</ref><ref>{{cite web |url=http://www.atsc.org/cms/standards/a_72_part_2.pdf |title=ATSC Standard A/72 Part 2: AVC Video Transport Subsystem Characteristics |access-date=2011-07-30 |archive-url=https://web.archive.org/web/20110807103411/http://www.atsc.org/cms/standards/a_72_part_2.pdf |archive-date=August 7, 2011 |url-status=dead |df=mdy-all }}</ref> It has also been approved for use with the more recent [[ATSC-M/H]] (Mobile/Handheld) standard, using the AVC and SVC portions of H.264.<ref>{{cite web |url=http://atsc.org/cms/standards/a153/a_153-Part-7-2009.pdf |title=ATSC Standard A/153 Part 7: AVC and SVC Video System Characteristics |access-date=2011-07-30 |url-status=dead |archive-url=https://web.archive.org/web/20110726151422/http://atsc.org/cms/standards/a153/a_153-Part-7-2009.pdf |archive-date=July 26, 2011 |df=mdy-all }}</ref>
The [[
Many common [[DSLR]]s use H.264 video wrapped in QuickTime MOV containers as the native recording format.
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