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Line 1: {{Short description\|Concept in digital marketing}} [[File:Conversion marketing example.svg\|thumb\|A bar chart showing three stages in a "[[Sales process engineering\|sales funnel]]": "saw the advertisement" -> "clicked the advertisement" -> "bought the product". The 3three stages have 2two conversion rates to be optimized.]] '''Conversion rate optimization''' ('''CRO''') is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details).<ref>{{Cite book\|last1=Saleh\|first1=Khalid\|url=https://books.google.com/books?id=USIKL4celYcC\|title=Conversion Optimization: The Art and Science of Converting Prospects to Customers\|last2=Shukairy\|first2=Ayat\|date=Nov 1, 2010\|publisher=[[O'Reilly Media]]\|isbn=9781449397692\|___location=[[Sebastopol, California]]\|pages=2\|oclc=733752533\|access-date=May 7, 2021}}</ref><ref>{{Cite book\|last1=Ash\|first1=Tim\|url=https://books.google.com/books?id=d7xvcnxYa1wC\|title=Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions\|last2=Ginty\|first2=Maura\|last3=Page\|first3=Rich\|date=April 24, 2012\|publisher=[[Wiley (publisher)\|Wiley]]\|isbn=9780470610121\|edition=2nd, illustrated\|___location=[[Indianapolis]]\|pages=13\|oclc=751127244\|access-date=May 7, 2021}}</ref>

Conversion rate optimization: Difference between revisions