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Production began in 1941 in a factory located at 285 Badger Avenue in [[Clinton Hill, Newark, New Jersey]]. When the company was founded it was M&M Limited.<ref name="virtualnewarknj.com">{{cite web |url=http://www.virtualnewarknj.com/memories/newark/bodianmm.htm |title=Looking Back at Newark Origins of World-Famous M&M Chocolates |website=Old Newark Memories |date=April 12, 1981 |access-date=February 21, 2013 |author1=Bodian, Nat |archive-url=https://web.archive.org/web/20071019111110/http://virtualnewarknj.com/memories/newark/bodianmm.htm |archive-date=October 19, 2007 |url-status=dead }}</ref> The two Ms represent the names of Forrest E. Mars Sr. and Bruce Murrie, the son of the [[The Hershey Company|Hershey Chocolate]]'s president, William F. R. Murrie, who had a 20 percent share in the product.<ref name="MurrieArchive">{{cite web |title=William F.R. Murrie, 1873-1950 |url=https://hersheyarchives.org/encyclopedia/murrie-william-f-r-1873-1950/ |website=Hershey Community Archives |publisher=The M.S. Hershey Foundation |access-date=January 22, 2011 |archive-url=https://web.archive.org/web/20190420200840/https://hersheyarchives.org/encyclopedia/murrie-william-f-r-1873-1950/ |archive-date=April 20, 2019 |url-status=live }}</ref> The arrangement allowed the candies to be made with Hershey chocolate, as Hershey had control of the [[ration]]ed chocolate at the time.<ref name="ForrestMarsSr" />
[[Nestlé]] archives show<ref name="mashed/smarties-mms">{{cite web |last1=Crossan |first1=Anna |title=The Unlikely Similarity Between Smarties And M&M's |url=https://www.mashed.com/1281792/unlikely-similarity-between-smarties-m-ms/ |website=Mashed |access-date=1 November 2023 |date=13 May 2023}}</ref> that George Harris of Rowntree and Forrest Mars Sr. agreed, after much negotiation, to share the marketplace rather than compete, with Rowntree making Mars Bars in Canada, Erie and South Africa and with Mars making M&M's in America without competition from Smarties, and Rowntree did not attempt to sue Mars for stealing their concept.<ref name="thevintagenews/mm-smarties">{{cite web |last1=Smee |first1=Taryn |title=Candy Wars: Did M&
[[File:M&M-with-mm-ruler.jpg|thumb|left|Orange M&M's chocolate candy in cross-section with [[millimeter]] ruler for scale. Shows layers of [[Sugar panning|hard-panned]] coating.]]
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