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<!-- The section below is out of date, but interesting — someone want to follow up on it?
[[Gartner]] forecast that blogging would peak in 2007, leveling off when the number of writers who maintain a personal Web site reaches 100 million. Gartner analysts expected that the novelty value of the medium will wear off as most people who are interested in the phenomenon have checked it out, and new bloggers will offset the number of writers who would later abandon their creation out of boredom. The firm estimated that there are more than 200 million former bloggers who have ceased posting to their online diaries, creating an exponential rise in the amount of "dotsam" and "netsam" — that is to say, unwanted objects on the Web (analogous to flotsam and jetsam). -->
*'''2008:''' {{as of|2008}}, blogging had "become such a mania that a new blog was created every second of every minute of every hour of every day."<ref>{{cite book|last1=Keen|first1=Andrew|title=The Cult of the Amateur: How Today's Internet Is Killing Our Culture|date=2008|publisher=Nicholas Brealey Publishing|___location=New York|isbn=978-1857885200|page=3}}</ref> Researchers have actively analyzed the dynamics of how blogs become popular. There are essentially two measures of this: popularity through citations, as well as popularity through affiliation (i.e., blogroll). The basic conclusion from studies of the structure of blogs is that while it takes time for a blog to become popular through blogrolls, [[permalink]]s can boost popularity more quickly and are perhaps more indicative of popularity and authority than blogrolls since they denote that people are actually reading the blog's content and deem it valuable or noteworthy in specific cases.<ref>Marlow, C. [http://alumni.media.mit.edu/~cameron/cv/pubs/04-01.pdf Audience, structure and authority in the weblog community] {{Webarchive|url=https://web.archive.org/web/20110928143757/http://alumni.media.mit.edu/~cameron/cv/pubs/04-01.pdf |date=September 28, 2011 }}. Presented at the [[International Communication Association]] Conference, May 2004, New Orleans, LA.</ref>
==Blurring with the mass media==
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