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Unity acquired Applifier, a Helsinki-based mobile service provider, in March 2014. Applifier's game replay sharing and community service was initially called Everyplay, and became known as Unity Everyplay. The acquisition also meant that Applifier's mobile video ad network, GameAds, became Unity Ads.<ref>{{cite web |title=Unity to acquire Everyplay creator Applifier |date=13 March 2014 |url=http://www.pocketgamer.biz/deal/58117/unity-to-acquire-everyplay-creator-applifier/ |publisher=Pocketgamer.biz |access-date=13 August 2015 |archive-url=https://web.archive.org/web/20150924074724/http://www.pocketgamer.biz/deal/58117/unity-to-acquire-everyplay-creator-applifier/ |archive-date=24 September 2015 |url-status=live }}</ref> Two more acquisitions followed later in 2014: Playnomics, a data analysis platform for developers (now Unity Analytics), and Tsugi, whose continuous integration service became known as Unity Cloud Build.<ref>{{cite web |title=Unity Technologies Bulks Up On Utilities With Acquisition Of Playnomics |url=https://www.forbes.com/sites/ewanspence/2014/04/18/unity-technologies-bulk-up-on-utilities-with-acquisition-of-playnomics/ |work=Forbes.com |access-date=13 August 2015 |archive-url=https://web.archive.org/web/20150924171039/http://www.forbes.com/sites/ewanspence/2014/04/18/unity-technologies-bulk-up-on-utilities-with-acquisition-of-playnomics/ |archive-date=24 September 2015 |url-status=live }}</ref><ref>{{cite magazine |title=Unity details new Cloud Build service; opens Unity Austin |url=http://www.develop-online.net/news/unity-details-new-cloud-build-service-opens-unity-austin/0196756/ |magazine=Forbes.com |date=20 August 2014 |access-date=13 August 2015 |archive-url=https://web.archive.org/web/20150923225316/http://www.develop-online.net/news/unity-details-new-cloud-build-service-opens-unity-austin/0196756/ |archive-date=23 September 2015 |url-status=live }}</ref>
In October 2014, Helgason announced in a blog post that he would be stepping down as CEO with [[John Riccitiello]], the former CEO of game company [[Electronic Arts]], replacing him. Helgason remained with the company as executive vice-president.<ref>{{cite interview |interviewer=Dean Takahashi |first=John |last=Riccitiello |date=23 October 2014 |url=https://venturebeat.com/2014/10/23/john-riccitiello-sets-out-to-identify-the-engine-of-growth-for-unity-technologies-interview/ |title=John Riccitiello sets out to identify the engine of growth for Unity Technologies (interview) |work=VentureBeat |access-date=18 January 2015 |archive-url=https://web.archive.org/web/20150117174953/http://venturebeat.com/2014/10/23/john-riccitiello-sets-out-to-identify-the-engine-of-growth-for-unity-technologies-interview/ |archive-date=17 January 2015 |url-status=live }}</ref><ref>{{cite web |url=https://www.ign.com/articles/2014/10/22/john-riccitello-is-new-ceo-at-unity |title=John Riccitiello is New Ceo at Unity |publisher=IGN |date=22 October 2014 |access-date=2 November 2014 |archive-url=https://web.archive.org/web/20141102074707/http://www.ign.com/articles/2014/10/22/john-riccitello-is-new-ceo-at-unity |archive-date=2 November 2014 |url-status=live }}</ref> Unity Technologies made a brief foray into virtual reality with their support for Chinese company [[AntVR]] in late 2014. Unity co-developed ''Legend of the Curse'' for the Jitao headset, but the hardware never achieved mainstream popularity.<ref>{{cite web |last1=Lee |first1=Emma |title=Chinese VR Headset Maker ANTVR Hits Market with Slew of New Products · TechNode |url=https://technode.com/2014/12/12/chinese-vr-headset-maker-antvr-taps-virtual-reality-battlefield-slew-new-products/ |website=TechNode |date=12 December 2014}}</ref><ref>{{cite web |last1=Lang |first1=Ben |title=A Failed XR Startup is Back With Compact Optics That Switch Instantly Between AR & VR |url=https://www.roadtovr.com/antvr-ar-vr-optics-ces-2023-lcd-switching-opacity/ |website=Road to VR |date=24 January 2023}}</ref>
Software developer [[Niantic (company)|Niantic]] released ''[[Pokémon Go]]'', which was built using Unity engine, in 2016.<ref name="Wingfield">{{cite news |title=Unity Technologies, Maker of Pokémon Go Engine, Swells in Value |last1=Wingfield |first1=Nick |url=https://www.nytimes.com/2016/07/14/technology/unity-technologies-maker-of-pokemon-go-engine-swells-in-value.html |newspaper=The New York Times |date=13 July 2016 |access-date=17 October 2018 |archive-url=https://web.archive.org/web/20160716003710/http://www.nytimes.com/2016/07/14/technology/unity-technologies-maker-of-pokemon-go-engine-swells-in-value.html |archive-date=16 July 2016 |url-status=live }}</ref> Following the success of ''Pokémon Go'', Unity Technologies held several rounds of funding that increased the company's valuation: In July 2016, a $181 million round of funding valued the company at approximately $1.5 billion;<ref name="Wingfield" /> in May 2017, the company raised $400 million that valued the company at $2.8 billion;<ref name="Winkler">{{cite news |title=Videogame Software Startup Unity Is Valued at $2.8 Billion |last1=Winkler |first1=Rolfe |url=https://www.wsj.com/articles/videogame-software-startup-unity-is-valued-at-2-8-billion-1495589800 |newspaper=The Wall Street Journal |date=23 May 2017 |access-date=17 October 2018 |archive-url=https://web.archive.org/web/20180908053943/https://www.wsj.com/articles/videogame-software-startup-unity-is-valued-at-2-8-billion-1495589800 |archive-date=8 September 2018 |url-status=live }}</ref> and in 2018 Unity's CEO confirmed a $145 million round that valued the company at approximately $3 billion.<ref name="RiccitielloQ&A">{{cite news |title=John Riccitiello Q&A: How Unity CEO views Epic's Fortnite success |last1=Takahashi |first1=Dean |url=https://venturebeat.com/2018/09/15/john-riccitiello-interview-how-unity-ceo-views-epics-fortnite-success/ |work=VentureBeat |date=15 September 2018 |access-date=17 October 2018 |archive-url=https://web.archive.org/web/20180917204618/https://venturebeat.com/2018/09/15/john-riccitiello-interview-how-unity-ceo-views-epics-fortnite-success/ |archive-date=17 September 2018 |url-status=live }}</ref> Also in 2016, Facebook developed a new PC gaming platform with Unity.<ref>{{cite news |title=Facebook Developing New PC Gaming Platform; Teams Up With Unity Technologies |last1=Cohen |first1=David |url=https://www.adweek.com/digital/facebook-developing-pc-gaming-platform-unity-technologies/ |work=[[Adweek]] |date=19 August 2016 |access-date=29 October 2018 |archive-url=https://web.archive.org/web/20181211184313/https://www.adweek.com/digital/facebook-developing-pc-gaming-platform-unity-technologies/ |archive-date=11 December 2018 |url-status=live }}</ref><ref>{{cite news |title=Facebook officially announces Gameroom, its PC Steam competitor |last1=Constine |first1=Josh |url=https://techcrunch.com/2016/11/01/facebook-gameroom/ |work=[[TechCrunch]] |date=1 November 2016 |access-date=29 March 2019 |archive-url=https://web.archive.org/web/20190207115114/https://techcrunch.com/2016/11/01/facebook-gameroom/ |archive-date=7 February 2019 |url-status=live }}</ref> In 2017, Unity Technologies acquired [[Multiplay]], a business that offers multiplayer server game hosting, from retailer [[Game (retailer)|Game]] for £19 million.<ref>{{cite news |title=Unity buys GAME's Multiplay Digital business for £19m |last1=Dring |first1=Christopher |url=https://www.gamesindustry.biz/articles/2017-11-28-unity-buys-games-multiplay-digital-business-for-19m |work=Gamesindustry.biz |date=28 November 2017 |access-date=8 February 2019 |archive-url=https://web.archive.org/web/20190322173329/https://www.gamesindustry.biz/articles/2017-11-28-unity-buys-games-multiplay-digital-business-for-19m |archive-date=22 March 2019 |url-status=live }}</ref>
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