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On an episode of ROH on HDNet, Strong was chosen as a judge for the [[Seth Rollins|Tyler Black]]/Austin Aries match for the ROH World Title on February 13. Strong accepted the position as Black promised that, should he win the title, Strong will be given a championship match.
On May 22, 2010, Strong turned heelinto a villain and debuted [[Truth Martini]] as his new manager.<ref name=HDNetTapings20100522>{{cite web|url=http://www.411mania.com/wrestling/news/139908/ROH-on-HDNet-Taping-Results---Day-Two-%28SPOILERS%29.htm|title=ROH on HDNet Taping Results – Day Two (SPOILERS)|last=Lansdell|first=Chris|date=May 22, 2010|access-date=May 23, 2010|publisher=411Mania}}</ref> At the following pay-per-view, [[Death Before Dishonor VIII]], on June 19, Strong defeated [[Colt Cabana]], [[Steve Corino]], [[Shawn Daivari]], [[Tyson Dux]] and [[Eddie Edwards (wrestler)|Eddie Edwards]] in a gauntlet match, with an assist from Martini, to earn the right to challenge for the ROH World Championship.<ref>{{cite web|url=http://pwtorch.com/artman2/publish/otherppvs/article_42063.shtml|title=Caldwell's Ring of Honor PPV report 6/19: Ongoing "virtual time" coverage of Death Before Dishonor VIII Internet PPV|date=June 19, 2010|access-date=June 20, 2010|last=Caldwell|first=James|publisher=Pro Wrestling Torch}}</ref> On September 11, 2010, at [[Glory By Honor IX]], Strong defeated Tyler Black in a No Disqualification match to win the ROH World Championship for the first time.<ref name=GlorybyHonorIX>{{cite web|url=http://pwtorch.com/artman2/publish/otherppvs/article_43710.shtml|title=9/11 ROH internet PPV live results: Caldwell & Radican's coverage of "Glory by Honor IX" – ROH Title match, Haas & Benjamin debut|first1=James|last1=Caldwell|last2=Radican|first2=Sean|date=September 11, 2010|access-date=September 11, 2010|publisher=Pro Wrestling Torch}}</ref> He then took a brief leave of absence from ROH to travel to [[Pro Wrestling Noah]] with [[ROH World Television Championship|ROH World Television Champion]] Eddie Edwards to participate in the [[Nippon TV Cup Jr. Heavyweight Tag League|Nippon Television Junior Heavyweight Tag League]].<ref>{{cite web|title=Strong's First Title Defense Is Set!|url=http://www.rohwrestling.com/news/strongs-first-title-defense-is-set/|publisher=[[Ring of Honor]]|access-date=October 14, 2010}}</ref><ref>{{cite web|url=http://pwtorch.com/artman2/publish/otherppvs/article_48078.shtml|title=Caldwell's Ring of Honor PPV report 2/26: Complete "virtual time" coverage of "9th Anniversary Show" – Strong vs. Homicide ROH Title match, Briscoes vs. Haas & Benjamin main event|date=February 26, 2011|access-date=March 2, 2011|last=Caldwell|first=James|publisher=Pro Wrestling Torch}}</ref> On March 2, 2011, ROH announced that Strong had signed a new contract with the promotion.<ref>{{cite web|url=http://www.rohwrestling.com/news/ring-of-honor-re-signs-top-talents/|title=Ring of Honor Re-Signs Top Talents|date=March 2, 2011|access-date=March 2, 2011|publisher=[[Ring of Honor]]}}</ref> Just over two weeks later, on March 19, Strong lost the ROH World Championship to Eddie Edwards at ''Manhattan Mayhem IV''.<ref name="WO1">{{cite web|url=http://www.f4wonline.com/content/view/19891/|title=Surprise title change tonight|date=March 19, 2011|last=Meltzer|first=Dave|author-link=Dave Meltzer|access-date=March 19, 2011|publisher=The Wrestling Observer/Figure Four Online}}</ref><ref>{{cite web|url=http://pwtorch.com/artman2/publish/ROH_News_29/article_48599.shtml|title=ROH News: Breaking News – New ROH World champion determined at Saturday's ROH event in New York City|date=March 19, 2011|last=Caldwell|first=James|access-date=March 20, 2011|publisher=Pro Wrestling Torch}}</ref>
On April 1 at [[Honor Takes Center Stage]], Strong faced Richards once again in a rematch from their encounter at Final Battle. This time, Richards defeated Strong after making him submit to an Ankle Lock. The following night, on the second night of the iPPV, Strong lost again, this time to [[Sami Zayn|El Generico]]. After the match, Strong's teammate from the [[The House of Truth (professional wrestling)|House of Truth]], [[Michael Elgin]], attacked Generico until [[Colt Cabana]] made the save. [[Christopher Daniels]] also came out, presumably to assist fellow babyfaces Cabana and Generico, but turned heel after hitting Generico with the Book of Truth and hitting Cabana with the Angel's Wings, thus joining the House of Truth. On August 13 at the first ever TV tapings of Ring Of Honor Wrestling under [[Sinclair Broadcasting Group]], Strong received another shot at the ROH world title against Davey Richards but was unsuccessful. On March 31, 2012, at [[Showdown in the Sun]], Strong defeated Jay Lethal to win the ROH World Television Championship for the first time, in the process becoming the second person to win the ROH [[Triple Crown (professional wrestling)|Triple Crown]].<ref name=ROHTV>{{cite web|url=http://pwtorch.com/artman2/publish/quicknews/article_59795.shtml|title=Title change at ROH iPPV Saturday|last=Caldwell|first=James|work=Pro Wrestling Torch|date=March 31, 2012|access-date=March 31, 2012}}</ref> On June 29, Strong lost the title to [[Adam Cole]].<ref>{{cite web|url=http://pwtorch.com/artman2/publish/quicknews/article_62927.shtml|title=ROH TV spoiler – title change|last=Caldwell|first=James|work=Pro Wrestling Torch|date=June 30, 2012|access-date=June 30, 2012}}</ref> After defeating former stablemate Michael Elgin on December 16 at [[Final Battle 2012: Doomsday]], Strong quit the House of Truth.<ref name=FinalBattle2012>{{cite web|url=http://www.wrestleview.com/viewnews.php?id=1355697580|title=ROH Final Battle Results – 12/16/12|last=Namako|first=Jason|date=December 16, 2012|access-date=December 17, 2012|publisher=WrestleView}}</ref> On March 2, 2013, at the [[ROH 11th Anniversary Show|11th Anniversary Show]], Strong would end his feud with Elgin, being defeated in a [[Professional wrestling match types#Series variations|Two out of three falls match]].
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