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North American body care company, [[Dove (toiletries)|Dove]], launched a [[Dove Campaign for Real Beauty|"Real Beauty Campaign"]] where they included un-retouched photos of plus-size models, and models of all sizes, to emphasize the acceptance of all body shapes.<ref>{{Citation |last=Czerniawski |first=Amanda M. |title=Selling the Fat Body |date=2015-01-30 |work=Fashioning Fat |pages=129–158 |publisher=NYU Press |doi=10.18574/nyu/9780814770399.003.0006 |isbn=978-0-8147-7039-9}}</ref>
In 2021, [[Tess McMillan]] is the first Plus-size model to walk the runway at [[Gucci]]<ref>https://www.dazeddigital.com/fashion/article/54676/1/tess-mcmillan-curve-models-gucci-love-parade-diversity-fashion-report</ref>
=== Origins in Europe ===
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