Children's programming on NBC: Difference between revisions

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As results of the continued success of ''Saved by the Bell'' and the failed experience of enforcing educational content, NBC restructured its Saturday morning lineup in September 1992 by replacing children’s programming with live-action – mostly scripted – series aimed at teenagers as part of a new three-hour block under the brand [[TNBC]] (the network also launched an hour-long Saturday edition of ''[[Weekend Today|Today]]'' that debuted simultaneously with the TNBC lineup).
 
Most of the programs on the TNBC lineup were sitcoms produced by ''Saved by the Bell'' executive producer [[Peter Engel]] such as ''[[City Guys]]'', ''[[Hang Time (TV series)|Hang Time]]'', ''[[California Dreams]]'', ''[[One World (TV series)|One World]]'' and the ''Saved by the Bell'' spinoff, ''[[Saved by the Bell: The New Class]]''.<ref name="DiscoveryKids">{{cite news|title=Discovery set to kid around with Peacock|url=https://www.variety.com/article2001/tv/news/discovery-set-to-kid-around-with-peacock-1117856766/VR1117856766.html?categoryid=1201&cs=1&query=|first=Paula|last=Bernstein|periodical=[[Variety (magazine)|Variety]]|publisher=[[Reed Business Information]]|date=December 4, 2001|access-date=August 13, 2009}}{{Dead link|date=July 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Many of the scripted series incorporating social issues such as [[underage drinking]], [[Substance abuse|drug use]] and [[sexual harassment]]. By 2001, the block had begun suffering from declining viewership; in addition, although the block was aimed at adolescents, TNBC's programs ironically registered a median viewer age of 41.<ref name=variety-adultsdiscover>{{cite web|title=Adults 'Discover' kiddie programs|url=https://variety.com/2003/tv/news/adults-discover-kiddie-programs-1117880923/|periodical=Variety|publisher=Reed Business Information|date=2003|access-date=March 29, 2015}}</ref>
 
''[[NBA Inside Stuff]]'', an analysis and interview program aimed at teens that was hosted for most of its run by [[Ahmad Rashad]] (who also served as a commentator and pre-game host for the network's [[NBA on NBC|NBA coverage]] during much of ''Inside Stuff''{{'}}s NBC run), also aired alongside the TNBC lineup during the NBA season until [[2001–02 NBA season|2002]], with the program moving to ABC the following season as a result of that network taking the [[NBA on ABC|NBA rights]] from NBC.
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===NBC Kids (2012–2016)===
{{main|NBC Kids}}
On March 28, 2012, NBC announced that the three-hour children's programming time period allocated by the network on Weekend mornings would be taken over by [[Sprout (TV network)|Sprout]] (which had become a sister television property to NBC following parent company NBCUniversal's 2010 majority purchase by [[Comcast]]; NBC later took full ownership of the network, whose owners previously included [[Sesame Workshop]] and [[HIT Entertainment]]) and launch a new Weekend morning block called [[NBC Kids]], which is aimed at preschoolers and grade school-aged children ages 2 to 9.<ref name="Weisman">{{cite news|title=NBC to launch Saturday kids block|url=https://www.variety.com/article2012/tv/news/nbc-to-launch-saturday-kids-block-1118052022/VR1118052022?refCatId=14|first=Jon|last=Weisman|periodical=Variety|publisher=[[PMC (company)|Penske Media Corporation]]|date=March 28, 2012|access-date=March 27, 2015|archive-url=https://web.archive.org/web/20120519174046/http://www.variety.com/article/VR1118052022?refCatId=14|archive-date=May 19, 2012|url-status=deadlive}}</ref><ref name="Rubino">{{cite news|title=NBC, With Assist From Sprout, to Launch Saturday Morning Preschool Block|url=http://www.multichannel.com/article/482478-NBC_With_Assist_From_Sprout_to_Launch_Saturday_Morning_Preschool_Block.php|first=Lindsay|last=Rubino|periodical=Multichannel News|date=March 28, 2012|access-date=March 27, 2015}}</ref>
 
NBC Kids debuted on July 7, 2012, one week after the Qubo block ended its run on NBC on June 30 (which left [[Ion Television]] (and later [[Ion Plus]]) as the only network to retain a Qubo-branded children's block up until the closure of the Qubo Channel on February 28, 2021, as the [[E.W. Scripps Company]] is now the owner of [[Ion Media]], which they acquired on January 7, 2021).<ref name="MarketWatch">{{cite news|title=NBC Will Launch NBC Kids, a New Saturday Morning Preschool Block Programmed by Sprout®, Saturday, July 7|url=http://www.marketwatch.com/story/nbc-will-launch-nbc-kids-a-new-saturday-morning-preschool-block-programmed-by-sprout-saturday-july-7-2012-03-28|work=[[MarketWatch]]|date=March 28, 2012|access-date=March 27, 2015}}</ref>