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[[File:Parallel Trend Assumption.png|right|thumb|320px| Illustration of the parallel trend assumption]]
All the assumptions of the [[Ordinary least squares#Assumptions|OLS model]] apply equally to DID. In addition, DID requires a '''parallel trend assumption'''. The parallel trend assumption says that <math>\lambda_2 - \lambda_1</math> are the same in both <math>s=1</math> and <math>s=2</math>. Given that the [[#Formal Definition|formal definition]] above accurately represents reality, this assumption automatically holds. However, a model with <math>\lambda_{st} ~:~ \lambda_{22} - \lambda_{21} \neq \lambda_{12} - \lambda_{11}</math> may well be more realistic. In order to increase the likelihood of the parallel trend assumption holding, a difference-in-differences approach is often combined with [[Matching (statistics)|matching]].<ref>{{cite journal |first1=Pallavi |last1=Basu |author2-link=Dylan S. Small |first2=Dylan |last2=Small |year=2020 |title=Constructing a More Closely Matched Control Group in a Difference-in-Differences Analysis: Its Effect on History Interacting with Group Bias |journal=[[Observational Studies]] |volume=6 |pages=103–130|doi=10.1353/obs.2020.0011 |s2cid=221702893 |url=https://muse.jhu.edu/article/793352/pdf }}</ref> This involves 'matching' known 'treatment' units with simulated counterfactual 'control' units: characteristically equivalent units which did not receive treatment. By defining the Outcome Variable as a temporal difference (change in observed outcome between pre- and posttreatment periods), and
As illustrated to the right, the treatment effect is the difference between the observed value of ''y'' and what the value of ''y'' would have been with parallel trends, had there been no treatment. The Achilles' heel of DID is when something other than the treatment changes in one group but not the other at the same time as the treatment, implying a violation of the parallel trend assumption.
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