Short code: Difference between revisions

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=== United Kingdom ===
Codes are usually five, six or seven digits in length, mostly starting with 6, 7 or 8. The range of codes may be expanded in time to use other leading digits such as 4. Shortcodes are often owned by holding companies<ref>{{cite web | url=http://www.smsshortcodes.co.uk/shared-and-dedicated-shortcodes.htm |title=A Short Guide to a (UK) Short Code |work=SMSshortcodes.co.uk |date=2009-03-11}}</ref> who then lease them out to service providers and advertisers to promote SMS services, charitable fundraising and marketing promotions such as news alerts, voting and quizzes.
 
Codes starting 70 are used by charities.<ref name="sc">{{cite web|url=http://www.short-codes.com/ |title=Short-Codes.com |publisher=Short-Codes.com |access-date=2011-10-17}}</ref> Codes starting 72 are used by Society Lotteries.<ref name="sc" /> Adult related mobile services must use codes starting 69 or 89. Mobile operators sometimes use proprietary codes (either with a different leading digit, or shorter in length) for operator-specific functions. Depending on the service offered, users may interact with service providers either by calling the number, or by sending and/or receiving a text or MMS message. Messages can be used to deliver additional content, or a URL link that opens the users web browser at a specific web page.
 
Calls to mobile shortcodes may be free, or may be charged per call or at a per minute rate. Where the number can be called from any mobile network, the same charge will apply from all networks.
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Messages sent to mobile shortcodes may be charged at a "standard rate", or with an additional premium charge. Where messages incur a "standard rate" charge, this is set by the sender's mobile provider and varies by provider.
 
Messages received from shortcodes may be free or may incur a premium charge. Messages can be used to deliver additional content, or a URL link that opens the users web browser at a specific web page. For subscription services, the charges may recur on a daily, weekly, monthly or other basis. To stop a subscription based shortcode service text the word 'STOP' to the shortcode number.
 
The service provider must state the applicable charges alongside the number. Calls and messages to mobile shortcodes do not count towards inclusive allowances or bundles.