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After [[Bon Iver]] singer [[Justin Vernon]] collaborated with West on his fifth studio album ''[[My Beautiful Dark Twisted Fantasy]]'' in 2010, he developed a bond with the rapper and worked on ten songs for ''Yeezus'', of which three were included. Vernon was playing guitar around a campfire and drinking beer with a band of his at a barn when there was a sudden [[power outage]], leading to him starting to write for "I'm in It".<ref name="Vulture">{{cite web | url=https://www.vulture.com/2013/08/bon-iver-justin-vernon-volcano-choir-kanye-west.html | title=Bon Iver's Justin Vernon on Inappropriate Wedding Songs, Kanye West, and His Side Project, Volcano Choir | website=[[Vulture (website)|Vulture]] | date=August 28, 2013 | access-date=August 5, 2024 | last=Dobbins | first=Amanda | url-access=limited }}</ref> Record producer [[Mike Dean (record producer)|Mike Dean]] cited Vernon as an artist West would always collaborate with and did not pinpoint him as any musical genre, not knowing if he would sing like the [[Bee Gees]] or perform in [[Distortion (music)|distortion]] and comparing his focus on emotion to [[Michael McDonald (musician)|Michael McDonald]]. Vernon looked back with a lack of awareness of his lyrics on the song and described West as discussing "really violently and stunningly visual sex shit", which came from the "intelligent conversations" about the state of women held in the studio rather than how the rapper talked to his friends.<ref name="sessions"/> The singer also compared the imagery to the 2000 film ''[[American Psycho (film)|American Psycho]]'', through West resembling a director as not everything he discusses is "actually him saying it every time".<ref name="sessions"/> Vernon felt that he played a character on the song that would be defined by West's editing and used his section of singing "star fucker" for "calling somebody out", while he had no idea of what Assassin was saying.<ref name="sessions"/>
West and the artists on his label [[GOOD Music]] repeatedly listened to English record producer [[Evian Christ]]'s ''Kings and Them'' during the recording sessions for ''[[Cruel Summer (GOOD Music album)|Cruel Summer]]'', their [[compilation album]] released in 2012. This led to him recruiting Evian Christ for ''Yeezus''; he later signed to GOOD Music on his major label debut.<ref>{{cite web | url=https://consequence.net/2013/12/evian-christ-signs-to-kanye-wests-g-o-o-d-music/ | title=Evian Christ signs to Kanye West's G.O.O.D. Music | website=[[Consequence (publication)|Consequence]] | date=December 16, 2013 | access-date=August 12, 2024 | last=Young | first=Alex | archive-date=September 25, 2024 | archive-url=https://web.archive.org/web/20240925014741/https://consequence.net/2013/12/evian-christ-signs-to-kanye-wests-g-o-o-d-music/ | url-status=live }}</ref> The producer was given two days to record material for West and crafted nine tracks in January 2013, one of which was selected for "I'm in It". The track started with "breathy sex sounds" over the [[Snare drum|snares]] for its sexual nature, going into overdrive with the emphasis after West contributed rapping.<ref name="sessions"/> Evian Christ did a double-take on a couple of West's lines at first, although felt that the rapper had to "go all the way" about sexual topics.<ref name="sessions"/> According to engineer [[Anthony Kilhoffer]], the song originated with a different [[Sampling (music)|sample]] and melody that West abandoned for a six-minute arrangement, until producer [[Rick Rubin]] edited it to flow in the structure of a three-minute composition. Dean recalled how everyone would "push things to be weirder" and he moved in a more musical direction, although West gravitated towards hip hop and he praised the final product that contrasts with "crazy guitar parts and all this stadium stuff".<ref name="sessions">{{cite web| url=https://pitchfork.com/features/article/9157-the-yeezus-sessions/| title=The ''Yeezus'' Sessions| website=[[Pitchfork (website)|Pitchfork]]| date=June 24, 2013| access-date=June 26, 2013| author=Dombal, Ryan| url-status=live| archive-url=https://web.archive.org/web/20130626203159/http://pitchfork.com/features/articles/9157-the-yeezus-sessions/| archive-date=June 26, 2013| df=mdy-all}}</ref> Producer [[Noah Goldstein]] recalled that West was fully responsible for the [[reggae]] voices, standing as the curator of the production.<ref name="sessions"/> The rapper produced "I'm in It", while Evian Christ and Dom $olo served as co-producers and additional production was contributed by Goldstein, [[Arca (musician)|Arca]], and Dean. West, Evian Christ, and Dean co-wrote it with Vernon, Assassin, [[Malik Yusef]], [[Cyhi the Prynce]], Sakiya Sandifer, and Elon Rutberg, while the duo [[Dre & Vidal]], [[Jill Scott (singer)|Jill Scott]], [[Carvin & Ivan|Carvin Haggins]], and singer [[Kenny Lattimore]] received songwriting credits due to the sample of "Lately".<ref name="linernotes"/>
==Composition and lyrics==
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