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Simon’s ideas about learning engineering continued to reverberate at Carnegie Mellon University, but the term did not catch on until businessman Bror Saxberg began marketing it in 2014 after visiting Carnegie Mellon University and the [[Pittsburgh Science of Learning Center]], or LearnLab for short. Bror Saxberg brought his team from the for-profit education company, [[Kaplan, Inc.|Kaplan]], to visit CMU. The team went back to Kaplan with what we now call learning engineering to enhance, optimize, test, and sell their educational products. Bror Saxberg would later co-write with [[Frederick M. Hess|Frederick Hess]], founder of the [[American Enterprise Institute]]'s [https://www.aei.org/conservative-education-reform-network/ Conservative Education Reform Network], the 2014 book using the term ''learning engineering''.
In 2017, the [[IEEE Standards Association]] form the [https://sagroups.ieee.org/icicle/about/ IC Industry Consortium on Learning Engineering] as a part of its [https://web.archive.org/web/20191001052508/https://standards.ieee.org/industry-connections/ Industry Connections]
== Overview ==
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