Test and learn: Difference between revisions

Revision as of 08:31, 10 December 2024

Revision as of 12:30, 16 January 2025

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** Understanding how the opening a new ___location would impact existing nearby locations

* [[Subway (restaurant)|Subway]] ran a promotion that lowered the price of its foot-long sandwiches to $5. Before deciding to launch the promotion nationally, Subway ran a test that compared locations offering the $5 foot-long sandwiches to a group of similar [[Scientific control|control]] restaurants that were not offering the promotion.<ref name="hbr" />

* [[Kraft Foods]], a manufacturer and distributor of packaged foods, uses testing to optimize the placement of its products on grocery store shelves:<ref>{{cite web |last=Kem |first=Yagami |date=June 16, 2024 |title=Most Valuable Penetration Testing Certifications for Security Experts |url=https://kemotech.co.uk/most-valuable-penetration-testing-certifications-for-security-experts/ |access-date=January 16, 2025 |website=Kemotech |publisher=Kemyagami}}</ref>

| last = Angrisani

| first = Carol

| url = http://subscribers.supermarketnews.com/Grocery_Center_Store_Brands/coffee_aisle_revamp_1222/

| title = Coffee Aisle Revamp Lifts Sales

| publisher = Supermarket News

| date = December 22, 2008

| access-date = September 22, 2009

}}</ref>

** Determining the effect of a coffee aisle re-design on sales of premium coffees

** Measuring the impact on product sales of a change to in-store sales representatives' responsibilities