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==Subscriptions==
Rather than selling products individually, a subscription offers periodic (daily, weekly, bi-weekly, monthly, semi-annual, yearly/annual, or seasonal) use or access to a product or [[Service (economics)|service]], or, in the case of performance-oriented organizations such as [[List of opera companies|opera companies]], tickets to the entire run of some set number of (e.g., five to fifteen) scheduled performances for a whole season. Thus, a one-time sale of a product can become a recurring sale and build [[brand loyalty]].<ref name=":1" />
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