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Updating article to include 2024/25 trends in SEO, AI integration, Google AI Overviews, GEO, EEAT and UGC Tags: Reverted Visual edit |
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Several new trends have reshaped SEO practices:
* Generative Engine Optimization (GEO): As AI tools like [[ChatGPT]] and [[Perplexity AI|Perplexity]] influence search behavior, optimizing content for AI-generated responses—termed GEO—has become a priority.<ref>{{Cite web |last=Campbell |first=Heather |date=2025-02-21 |title=2025 Marketing Trends: The End Of SEO? |url=https://www.searchenginejournal.com/the-end-of-seo-webinar/537958/?utm_source=chatgpt.com |access-date=2025-02-25 |website=Search Engine Journal |language=en}}</ref>
* Enhanced E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Google continues to emphasize E-E-A-T, prioritizing content from verified experts, firsthand experiences, and original research. <ref>{{Cite web |last=Georgieva |first=Maria |date=2024-10-25 |title=5 SEO trends for 2025 |url=https://searchengineland.com/seo-trends-2025-447745?utm_source=chatgpt.com |access-date=2025-02-25 |website=Search Engine Land |language=en}}</ref>
* [[User-generated content|User-Generated Content]] (UGC): Platforms like Reddit and Quora, which provide authentic user experiences, have gained increased visibility in search results. Incorporating UGC can improve engagement and align with user intent. <ref>{{Cite web |last=Stout |first=Jen |title=Council Post: The Changing Landscape Of E-Tail: Rethinking E-Commerce Strategy For 2024 |url=https://www.forbes.com/councils/forbesbusinesscouncil/2024/04/24/the-changing-landscape-of-e-tail-rethinking-e-commerce-strategy-for-2024/?utm_source=chatgpt.com |access-date=2025-02-25 |website=Forbes |language=en}}</ref> <ref>{{Cite web |last=Duke |first=Dylan |title=Council Post: Why User-Generated Content Is Winning |url=https://www.forbes.com/councils/forbesbusinesscouncil/2023/03/13/why-user-generated-content-is-winning/?utm_source=chatgpt.com |access-date=2025-02-25 |website=Forbes |language=en}}</ref>
== International markets and SEO ==
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