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The service provider must state the applicable charges alongside the number. Calls and messages to mobile shortcodes do not count towards inclusive allowances or bundles.
Where the benefit passed on to the service provider is more than 10p per call, per minute, or per message, Ofcom's ''Premium Rate Services Condition''<ref name="ofcom_prs_cond_2015">{{cite web |url=https://www.ofcom.org.uk/siteassets/resources/documents/phones-telecoms-and-internet/information-for-industry/general-authorisation-regime/prs-condition.pdf |title=Premium Rate Services Condition |date=2018-07-26 |publisher=Ofcom |url-status=live |archive-url=http://web.archive.org/web/20241116081125/https://www.ofcom.org.uk/siteassets/resources/documents/phones-telecoms-and-internet/information-for-industry/general-authorisation-regime/prs-condition.pdf |archive-date=2024-11-16 }}</ref><ref name="ofcom_prs_cond_2018">{{cite web |url=https://www.ofcom.org.uk/siteassets/resources/documents/consultations/category-2-6-weeks/116576-icss-services-rules/associated-documents/statement-review-of-the-premium-rate-services-condition.pdf |title=Review of the Premium Rate Services Condition |publisher=Ofcom |date=2018-09-21 |pages=36–39 |url-status=live |archive-url=http://web.archive.org/web/20240614001909/https://www.ofcom.org.uk/siteassets/resources/documents/consultations/category-2-6-weeks/116576-icss-services-rules/associated-documents/statement-review-of-the-premium-rate-services-condition.pdf |archive-date=2024-06-14 }}</ref> defines it as being a ''Controlled Premium Rate Service'' (CPRS) and subject to the additional regulation detailed in ''The Regulation of Premium Rate Services Order 2024''.<ref name="ofcom_prs_order">{{cite web |url=https://www.legislation.gov.uk/uksi/2024/1046/pdfs/uksi_20241046_en.pdf |title=SI:2024/1046 - The Regulation of Premium Rate Services Order 2024 |publisher=Ofcom |date=2024-10-24 |url-status=live |archive-url=https://web.archive.org/web/20241113231408/https://www.legislation.gov.uk/uksi/2024/1046/pdfs/uksi_20241046_en.pdf |archive-date=2024-11-13 }}</ref>
Until 31 January 2025, these services were regulated by the [[Phone-paid Services Authority]].<ref name="psa_ofcom_transfer">{{cite web |url=https://psauthority.org.uk/news/news/2025/january/regulatory-responsibility-for-premium-rate-services-will-transfer-to-ofcom-on-1-february-2025 |title=Regulatory responsibility for premium rate services will transfer to Ofcom on 1 February 2025 |date=2025-01-21 |publisher=PSA |url-status=dead |archive-url=http://web.archive.org/web/20250127000321/https://psauthority.org.uk/news/news/2025/january/regulatory-responsibility-for-premium-rate-services-will-transfer-to-ofcom-on-1-february-2025 |archive-date=2025-01-27 }}</ref> From 1 February 2025, Ofcom regulates these services directly.<ref name="ofcom_fut_prs_reg_statement">{{cite web |url=https://www.ofcom.org.uk/siteassets/resources/documents/consultations/category-2-6-weeks/-271626-the-future-regulation-of-phone-paid-services/associated-documents/prs-regulation-statement.pdf?v=383888 |title=Statement: The future regulation of phone-paid services |date=2024-10-25 |publisher=Ofcom |archive-url=https://web.archive.org/web/20241113225859/https://www.ofcom.org.uk/siteassets/resources/documents/consultations/category-2-6-weeks/-271626-the-future-regulation-of-phone-paid-services/associated-documents/prs-regulation-statement.pdf?v=383888 |archive-date=2024-11-13 }}</ref><ref name="ofcom_psa_transfer">{{cite web |url=https://www.ofcom.org.uk/phones-and-broadband/mobile-phones/ofcom-takes-on-responsibility-for-regulating-premium-rate-services/ |title=Ofcom takes on responsibility for regulating premium-rate services |date=2025-01-31 |publisher=Ofcom |url-status=live |archive-url=http://web.archive.org/web/20250201000016/https://www.ofcom.org.uk/phones-and-broadband/mobile-phones/ofcom-takes-on-responsibility-for-regulating-premium-rate-services/ |archive-date=2025-02-01 }}</ref> A number of key PSA staff had already been embedded within Ofcom for some time in preparation for this move.<ref name="ofcom_psa">{{cite web |url=https://psauthority.org.uk/news/news/2024/october/supporting-the-orderly-transfer-of-regulation |title=Supporting the orderly transfer of regulation |publisher=Phone-paid Services Authority |date=2024-10-31 |archive-url=http://web.archive.org/web/20241114101010/https://psauthority.org.uk/news/news/2024/october/supporting-the-orderly-transfer-of-regulation |archive-date=2024-11-14 }}</ref>
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