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=== France ===
In August 2016, France's [[Law on transparency, the fight against corruption and the modernization of economic life|''Sapin II'' bill on transparency]] was announced by the [[Autorité des marchés financiers (France)|Autorité des Marchés Financiers]] (AMF), seeking to outlaw all financial derivatives advertising. The AMF stated that it would ban the advertising of certain highly speculative and risky financial contracts to private individuals by electronic means.<ref>{{citation|type=press release|title=Ban on the advertising of forex products, binary options and some CFDs: AMF launches consultation on changes to its General Regulation|date=August 1, 2016|work=Autorité des Marchés Financiers|url=http://www.amf-france.org/en_US/Actualites/Communiques-de-presse/AMF/annee-2016.html?docId=workspace%3A%2F%2FSpacesStore%2Fad42eecc-9720-49da-82a8-2ddcb72fbf1d|access-date=January 15, 2017|archive-url=https://web.archive.org/web/20190617015956/https://www.amf-france.org/en_US/Actualites/Communiques-de-presse/AMF/annee-2016.html?docId=workspace%3A%2F%2FSpacesStore%2Fad42eecc-9720-49da-82a8-2ddcb72fbf1d|archive-date=June 17, 2019|url-status=dead}}</ref><ref>{{cite news |url=http://financefeeds.com/ig-group-officially-responds-french-fx-cfd-advertising-ban/ |title=IG Group officially responds to French FX and CFD advertising ban |work=Finance Feeds |date=9 January 2017 |author=Andrew Saks-McLeod |access-date=18 May 2017 |archive-date=3 September 2017 |archive-url=https://web.archive.org/web/20170903034136/https://financefeeds.com/ig-group-officially-responds-french-fx-cfd-advertising-ban/ |url-status=dead }}</ref> The document applies specifically to binary options, and to [[contracts for difference]] (CFDs), and financial contracts on currencies. The French regulator is determined to cooperate with the legal authorities to have illegal websites blocked.<ref>{{cite news|url=http://financefeeds.com/breaking-amf-toughens-stance-advertising-following-public-consultation/|title=AMF toughens its stance on advertising following public consultation|work=Finance Feeds|date=10 January 2017|author=Maria Nikolova|access-date=18 May 2017|archive-date=7 May 2017|archive-url=https://web.archive.org/web/20170507140401/http://financefeeds.com/breaking-amf-toughens-stance-advertising-following-public-consultation/|url-status=dead}}</ref> The law also prohibits all forms of sponsorship and partnership that results in direct or indirect advertising of the financial products it covers. This ban was seen by industry watchers as having an impact on sponsored sports such as European football clubs.<ref>{{citation|title=French football clubs rush to terminate binary options partnerships|quote=Under Article 77 of the Sapin II law, football teams have until the end of June this year to terminate all sponsorships|author=Maria Nikolova|work=Finance Feeds|url=http://financefeeds.com/french-football-clubs-rush-terminate-binary-options-partnerships/|access-date=2017-01-15|archive-date=2019-06-17|archive-url=https://web.archive.org/web/20190617015948/https://financefeeds.com/french-football-clubs-rush-terminate-binary-options-partnerships/|url-status=dead}}</ref>
 
The Cyprus-based company 24Option<ref>{{Cite web|url=https://cyprusregistry.com/companies/EE/41700|title=24OPTION - Cyprus Business Name - CyprusRegistry.com|website=cyprusregistry.com|access-date=2019-04-17}}</ref> was banned from trading in France by AMF earlier in 2016.<ref>{{citation|type=press release|title=L'Autorité des marchés financiers interdit à Rodeler Limited (" 24option ") de fournir des services sur le territoire français|trans-title=Autorité des Marchés Financiers halts Rodeler Limited ("24option") activities in France|date=July 29, 2016|publisher=Autorité des Marchés Financiers|url=http://www.amf-france.org/Actualites/Communiques-de-presse/AMF/annee-2016.html?docId=workspace%3A%2F%2FSpacesStore%2Ff35a247e-e20d-42c3-8b3d-b354794a2a70|access-date=January 15, 2017|archive-url=https://web.archive.org/web/20190617015955/https://www.amf-france.org/Actualites/Communiques-de-presse/AMF/annee-2016.html?docId=workspace%3A%2F%2FSpacesStore%2Ff35a247e-e20d-42c3-8b3d-b354794a2a70|archive-date=June 17, 2019|url-status=dead}}</ref> They had sponsored a well-known Irish [[mixed martial arts|mixed martial artist]], [[Conor McGregor]], who in turn promoted the company through social media.<ref>{{citation|title=Conor McGregor sponsor barred from operating in France|work=Irish Times|date=November 19, 2016|author=Barry O'Halloran|url=http://www.irishtimes.com/business/media-and-marketing/conor-mcgregor-sponsor-barred-from-operating-in-france-1.2874175}}</ref>