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=== '''Search Everywhere Optimization (SEO or SEvO)''' ===
Search Everywhere Optimization (SEO or SEvO) is an advanced SEO strategy that transcends traditional search engines like Google, aiming to enhance content visibility across diverse digital platforms, including AI systems, social media, video sites, and [[voice search]] technologies. This approach emphasizes understanding [[user intent]], personalizing content, and establishing brand authority across multiple channels. The emergence of Search Everywhere Optimization reflects the evolving digital landscape, where platforms such as [[YouTube]], [[Amazon (company)|Amazon]], and [[voice assistants]] have become significant search [[Touchpoint|touchpoints]], necessitating a broader SEO strategy.<ref>{{Cite web |last=Fishkin |first=Rand |date=2024-03-11 |title=Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro |url=https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/ |access-date=2025-03-07 |website=SparkToro |language=en-US}}</ref> Additionally, the rise of [[AI-generated]] content has prompted discussions about authenticity and trustworthiness in search results, highlighting the need for SEO strategies that prioritize genuine human voices and high-quality content.<ref>{{Cite web |last=Goodwin |first=Danny |date=2024-06-10 |title=Google to struggling sites: Focus on your audience, content quality |url=https://searchengineland.com/google-focus-audience-content-quality-443093 |access-date=2025-03-07 |website=Search Engine Land |language=en}}</ref>
== Methods ==
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