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== Idea generation techniques ==
* '''Brainstorming:''' [[Brainstorming]] is an idea generation method invented by '''[[Alex Faickney Osborn|Alex Osborn]]''' and further developed by '''Charles Hutchison Clark'''. Brainstorming aims to encourage the generation of new and unusual ideas in a group of people. [[Alex Faickney Osborn|Alex Osborn]] based his development of brainstorming on the Indian technique Prai-Barshana, which has been around for about 400 years. He named brainstorming after the idea of this method, namely "using the brain to storm a problem."
* '''Creative Thinking:''' Coming up with ideas, especially innovative ideas, needs creativity and can be supported by certain [[creativity techniques]]. The creativity process is usually applied through a person, product, process, and place. Thus, creativity means that a creative person develops great ideas and novel products through a creative process in a creative environment.
[[Creativity|Creativity processes]] use these influencing factors as they support the search for ideas, problem solving and evaluation, and selection of ideas via rules, a group of people, and a creative process.
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