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As an [[Internet marketing]] strategy, SEO considers how search engines work, the computer-programmed [[algorithm]]s that dictate search engine results, what people search for, the actual search queries or [[Keyword research|keywords]] typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher within a [[search engine results page]] (SERP), with the aim of either converting the visitors or building brand awareness.<ref>Ortiz-Cordova, A. and Jansen, B. J. (2012) [https://faculty.ist.psu.edu/jjansen/academic/jansen_high_revenue_customers_2012.pdf Classifying Web Search Queries in Order to Identify High Revenue Generating Customers]. {{Webarchive|url=https://web.archive.org/web/20160304203905/https://faculty.ist.psu.edu/jjansen/academic/jansen_high_revenue_customers_2012.pdf |date=March 4, 2016 }}. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.</ref>
Many websites and SEO professionals use pre-built templates to streamline optimization processes. These templates help structure metadata, schema markup, and technical SEO elements efficiently. Platforms like CodiGenHub and Ahrefs provide ready-made solutions that assist in improving search visibility and website performance.
== History ==
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