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== Social science and psychology ==
Virtual reality offers social scientists and psychologists a cost-effective tool to study and replicate interactions in a controlled environment. It allows an individual to embody an avatar. "Embodying" another being presents a different experience from simply imagining that you are someone else.<ref name="Groom 2009">{{Cite journal|last1=Groom|first1=Victoria|last2=Bailenson|first2=Jeremy N.|last3=Nass|first3=Clifford|s2cid=15300623|date=2009-07-01|title=The influence of racial embodiment on racial bias in immersive virtual environments|journal=Social Influence|volume=4|issue=3|pages=231–248|doi=10.1080/15534510802643750|issn=1553-4510}}</ref> Researchers have used [[Immersion (virtual reality)|immersion]] to investigate how digital stimuli can alter human perception, emotion and physiological states, and how can change [[Transformed social interaction|social interactions]], in addition to studying how digital interaction can enact social change in the physical world.
== Virtual Reality in Architecture and Real Estate ==
VR is enhancing architectural design and real estate by offering virtual walkthroughs of properties and buildings before they are constructed. It enables architects and clients to visualize the space in 3D, allowing for better planning and decision-making. Real estate agents also use VR to provide immersive home tours, which helps buyers narrow down their choices without needing to visit multiple locations.
=== Altering perception, emotion and physiological states ===
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